The Perfect Pants: PANTALON’s Journey to Create the Ultimate Wardrobe Staple
by Adriano Batista
PANTALON, a brand that knows pants like the back of their hand, was born out of a love for the perfect bottoms. These true pant aficionados believe that pants should not only be a wardrobe staple, but also the foundation of any great outfit. And being the true geeks that they are, they couldn’t find the ideal pair that fit, felt and looked just right, so they set out to create their own.
The team behind PANTALON is made up of experts from the fashion, art, and skateboarding worlds, including Vladimir Amlinsky, Ochir Bainov, and David Khodjamiryan. Together, they have crafted a brand concept that embodies the pants that were missing from the market. Their favorite material? Velvet, of course!
The debut collection from PANTALON, THIS AINT CALIFORNIA, draws inspiration from the natural beauty, culture, and people of Armenia. The country is a place of power that is intimately connected to the brand – it’s where the collection was born and produced, and where the video and photo campaigns were shot.
THIS AINT CALIFORNIA offers both limited-edition and basic lines, with exclusive pieces like corduroy pants in two unique colorways, each with a distinct print and numbered for authenticity. The basic line features lightweight slouchy fit pants with contrasting seams, as well as T-shirts adorned with puff PANTALON totems prints, which were produced in limited quantities by part of the team from New York City.
Check out the campaign images below:
The collection is available on PANTALON’s website, as well as at Oktyabr Skateshop and their online store. So get ready to elevate your pants game with PANTALON – the brand that knows bottoms like nobody else!
Peter Hawkings is the new creative director of Tom Ford
Minimalist Sophistication: Le 17 Septembre Unveils FW23 Menswear Collection
Pull&Bear returns to Primavera Sound Barcelona with Primavera Sound Café by Pull&Bear, a project that blends clothing, music, and coffee into a festival experience.
This summer, the brand presents its new swimwear collection. These aren’t just pieces to wear, but to feel.
Christian Corr captured by the lens of Juan Retallack, in exclusive for Fucking Young! Online.
The Louise Trotter era at Bottega Veneta has officially begun, and in no other way than by presenting their new advertising campaign “Craft is our Language”.
American designer Matthew M. Williams is back in the fashion industry with a new project.
Rombaut’s newest sneakers, Mortal and Flow, evolve from their earlier Nucleo and Alien Barefoot designs, drawing inspiration from martial arts.
Cameron Pisan at The Option Agency photographed by Keyr Castro and styled by Mark Mendez, in exclusive for Fucking Young! Online.
Soho House and Her Clique had gathered Lisbon’s creative community to celebrate the kickoff of ARCO Lisboa and Marie Tomanova’s new exhibition, I LOVE SEEING YOU.
Barcelona brand Nimph has unveiled the first installment of its Chapter 07 collection, titled “If It’s Meant To Be, Then It Will Be…”
Last week, A$AP Rocky and PUMA unveiled their latest collaboration, a capsule collection of footwear, apparel, and accessories that blends streetwear with motorsport energy.
Courrèges, the French fashion brand currently creatively directed by Nicolas Di Felice, presents its Resort 2026 collection.
Diesel’s 2025 Pride capsule collection, created with the Tom of Finland Foundation, is all about freedom, freedom to express yourself, to love who you want, and to be unapologetically you.
Andrii Barabash at Elite photographed by Adrian Cuerdo and styled by Matíos & Cesar, in exclusive for Fucking Young! Online.
PUMA has once again joined forces with French designer Louis Gabriel Nouchi, this time revisiting the 1999 Mostro Mule.
Over fifty emerging Finnish designers presented their collections at the Amos Rex SS25 fashion show, held in the courtyard of Helsinki’s Amos Rex museum on May 23rd. The event formed part of Fashion in… »
Resort 2026 by DSQUARED2 is rebellion at its purest!
Japanese artist Kunimasa Aoki has won the 2025 Loewe Foundation Craft Prize for his terracotta sculpture Realm of Living Things 19.
This collaboration reflects Paloceras’ approach to eyewear design, where technical precision meets handcrafted detail.
Last week, Helsinki became a focal point for fashion innovation as Aalto University presented its graduating students’ work at Näytös25.
Gal Nell Dahan debuts in menswear with his Fall/Winter 2025 collection, characterized by timelessness, rich fabrics, and sustainability.
This summer, the Monte-Carlo Beach Club has a new look, thanks to Jacquemus.
Nike’s latest running shoe, the Structure 26, arrives with a clear mission to deliver serious stability without sacrificing comfort.
Helsinki has long been an incubator for avant-garde creativity, and this year’s Fashion in Helsinki solidified its reputation as a nexus where fashion and art dissolve into one another.
The shoe takes inspiration from mid-century track runners but gives them Margiela’s signature deconstructed touch.
YSL Beauty has announced actor and musician Aron Piper as its new ambassador for Spain and Portugal. The 27-year-old star perfectly embodies the brand’s values of authenticity and individuality, aligning with the ethos of… »
The launch campaign, “EVERYTHING NOW – LEAVE NOTHING UNEXPRESSED,” captures the energy of a generation that treats every day as a chance to reinvent.
In a world that still asks “Does anyone even want to be a man anymore?”, their answer is a middle finger wrapped in glitter.
It began with a disruption: intentional, visual, and unapologetic. GLITCH wasn’t designed to follow clean lines or play it safe.
