A Return to Eden: Personal Parade’s Homewear Debut
by Adriano Batista
Personal Parade presents its new season, “Return to Eden.” This is the brand’s first collection dedicated entirely to homewear. Eden is portrayed as a place of joy and warmth, the essential quality of home. It can be playful or melancholic, but it remains a safe place where beauty is still important.
The visual world of Personal Parade exists between home and stage, between silence and passion. With “Return to Eden,” this space comes to life, revealing a new kind of intimacy. It focuses on closeness, the art of the everyday, and the calm that provides strength.
The season is an homage to the 1980s Australian TV series “Return to Eden.” The aesthetic and sensuality of that era’s television inspire this new chapter for the brand. Music also has a leading role, serving as a character full of drama and refined melancholy. An original 1985 vinyl record was used to shape the rhythm and mood.
The collection redefines comfort and sensuality. It includes a robe, shirts and shorts with playful proportions, and the brand’s first underwear: a Personal Parade tanga. The distinction between loungewear and clothes for an evening apéritivo is erased. Eden begins where the home fire burns.
The campaign features Spanish models José Davo and brothers Eric and Alex. Check it out below:
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