“The First Sunrise With You” campaign by Bottega Veneta
by Gabriel Córdoba Acosta
Luxury Italian fashion house Bottega Veneta is kicking off 2024 by unveiling its new Lunar New Year advertising campaign called “The First Sunrise With You”.
In case you didn’t know, which is very likely because we didn’t either, this new year we are entering is called the year of the dragon, a type of animal that occupies the fifth position in the Chinese zodiacal calendar.
After this small parenthesis offering more information about the dragon, it is time to talk about the campaign itself, composed of a portfolio of images in which we can see (in some of them) a couple formed by a man and a woman, who coincidentally is the Taiwanese actress Shu Qi, exploring Shanghai, walking on the beach or in the mountains.
Besides these different atmospheres mentioned, as the images are shown, we discover the capsule collection that Matthieu Blazy (creative director of the firm) has created for the occasion, characterized by being composed of some pieces that reflect some of the distinctive features of the house, such as the straight-lined tailoring, the different models of sneakers (Andiamo, Sardine, and Orbit), and the bags of different shapes made of plaited leather.
Curious to see the latest Bottega Veneta campaign, right? Well, check it out below:
The official calendar for the 40th edition of London Fashion Week has been unveiled!
Prada Spring/Summer 2024 Campaign
The Carhartt WIP Active Jacket is turning fifty. To mark the occasion, the brand has created four special-edition designs.
Maison Margiela has released “A Tabi film,” a close look at one of its most important symbols.
The Prada Holiday 2025 campaign tells a winter’s tale.
The project celebrates over 170 years of combined heritage and a shared passion for adventure
BERSHKA presents a new chapter of its SERIES line, titled “Own Your Power.”
With JALEO, presented at 080 Barcelona Fashion, the designer takes a decisive step forward. The collection feels like a homecoming and a declaration at once.
In a restored 1906 mansion, Soho House opens its third Barcelona address, bringing together heritage, art, and wellbeing.
The Parisian brand Drôle de Monsieur is entering the world of fine jewelry through a collaboration with the American designer David Perry.
ROSALÍA’s new single, “Berghain,” is the first glimpse of her upcoming album LUX (out on November 7), and it immediately establishes a new scale for her work.
Pull&Bear chose a significant moment to launch its new collaboration. The brand presented its capsule collection with the American streetwear label PLEASURES at the Centre Pompidou in Paris.
Somewhere between the sea and the city, the brand PANTALON created its TUNA collection.
The party was supposed to last forever. This is the faith that pulses through Christian Stemmler’s photobook, “ANFANG/BEGINNING: BERLIN 1994–99”.
Kokoshkin Vladislav photographed by Marie Schuldigen and styled by Zakharieva Anna, in exclusive for Fucking Young! Online.
For Halloween, the brand GENZERO has reimagined its signature Doberman hat.
Gentle Monster has opened its first flagship store in continental Europe, located in the historic Le Marais district of Paris.
Dr. Martens presents the QUBIST, a new collection that redefines the brand’s approach to comfort.
Palaye Royale is one of those groups capable of dissolving distance, of turning music into a bridge of time and emotion.
This partnership is part of MR PORTER’s Health In Mind initiative, which focuses on men’s mental health.
After nearly a year of anticipation, TOMBOGO® has released its Fall/Winter 2025 capsule collection.
The designs are a focused study, drawing inspiration from the college-sports culture of the American South.
JW Anderson has launched a new campaign for its Loafer Bag, starring the actor John Malkovich.
Glass Cypress unveils the lookbook for its Fall/Winter 2025 collection, titled “SOMETHING IN THE WAY.”
Études Studio unveiled the lookbook for its Fall/Winter 2025 collection, shot by Erik Gustafsson and styled by Pau Avia.
Salomon and the Latin Grammy-winning artist FERXXO have launched a new sneaker, the XT-Pathway 2 FERXXO.
Dominik Datko and Maciej Poplonyk photographed by Arthur Iskandarov and styled by Egor Telenchenko, in exclusive for Fucking Young! Online.
Burberry is celebrating its iconic Check scarf with a new portrait series. It features friends of the house, including Olivia Colman, Liu Wen, and Tyson Beckford.
Solomon Fox moves between worlds, Harvard and Hollywood, viral memes and soft bedroom beats, eighty acres of Virginia quiet, and the digital noise of now.
Designed with the architecture firm Sybarite, the space is called Marine Serre Hannam House.
Intodusk is a New York brand founded by Dustin Hellinger and Veska Naratama.
The arrival of Tame Impala’s new album “Deadbeat” is nothing short of a warm welcome back into the universe of creative sonic exploration that the Australian mastermind Kevin Parker has been charting since the project began.
