Prada Spring/Summer 2024 Campaign
by Adriano B.
Prada’s latest campaign for the Spring/Summer 2024 season is a tribute to the enduring values of fashion and its role in our lives. The campaign showcases the collection of Miuccia Prada and Raf Simons, which was presented in September, as a lens to explore the diverse and dynamic aspects of the fashion show. The show is not only a momentary spectacle, but also a reflection of the season and its themes: individuality, community, ephemerality, and eternity.
The campaign features several models, each with their own personality and style, captured by the photographer Willy Vanderperre in a series of candid and elegant shots. The portraits highlight the contrast and the connection between the singular and the collective, the personal and the professional, the intimate and the public. The models are not only wearing the clothes, but also expressing their identity and their relationship with fashion. Prada emphasizes that fashion is not a solitary endeavor, but a collaborative one.
The campaign also draws a parallel between fashion and cinema, two creative fields that involve both teamwork and individual talent. The campaign stars three acclaimed actors and artists who embody the Prada man: Harris Dickinson, Kelvin Harrison Jr. and Troye Sivan. The actors are presented as themselves, not as characters, in a celebration of their uniqueness and authenticity.
Check out the campaign images below:
“The First Sunrise With You” campaign by Bottega Veneta
Jeremy Allen White stars in Calvin Klein’s Spring 2024 Underwear campaign
Syndicate continues to innovate by integrating themes of survival, resilience, and the complex emotions involved in modern relationships.
A collaboration between Dior, the Chanakya School of Craft, and Indian artists Madhvi and Manu Parekh.
Embark on a sensory journey to the Italian Riviera with Neroli Portofino Parfum by Tom Ford.
The Untitlab® FW24 collection is all about embracing the spirit of adventure and the joy of discovery.
This content is part of our latest print issue. You can order your copy at www.fuckingyoung.es/store
Inspiration is a strange creature. You never know where it lives, where it can hide and many times, it appears in… »
The exhibition has been organized by 10-Corso-Como and curated by Alessio de’Navasques.
The wardrobe consists of four pieces, including a leather jacket, a crisp-finish trucker, a matching pair of jeans, and a leather belt.
The campaign celebrates six iconic ambassadors, each embodying audacity, creativity, and self-confidence—the essence of Lacoste.
The collection is a mix of unisex pieces that carry CAMPERLAB’s unique stamp. I
Welcome to Gucci Lido, where luxury meets leisure, and every piece whispers of sun-soaked days.
Smith crafted this collection in a small, personal space, proving that you don’t need a big studio to make something special.
The organization in charge of the LVMH Prize, the most important in the fashion industry for emerging designers, has announced the finalists.
Summer’s around the corner, and Maison Kitsuné teamed up with Vilebrequin to bring a fresh vibe to your holiday wardrobe.
Billionaire Boys Club EU’s Pre-Fall 2024 collection is here, and it’s all about blending outdoor vibes with street-ready style.
PANTALON and Neumann Paper team up to launch a unique line of aromatic papers, blending urban skate culture with the art of fragrance.
We talk to Kristopher Cantu, founder and creative director of the knitwear clothing brand that has taken social media by storm, Knitwrth.
UNNA dropped a new line of running gear that’s all about comfort and keeping things light.
It’s a story of rescue, reinvention, and relentless dedication to sustainability.
During the Balenciaga Summer 2024 Venice installation, 14 distinct styles of the coveted Rodeo Bag await customers.
Antoine at Humankind Mgmt photographed by Schaël Marcéus and styled by Keegan Lathe-Leblanc, in exclusive for Fucking Young! Online.
Japanese fashion house Comme des Garçons presents a collection of wallets with Denim Tears, the brand founded by Tremaine Emory.
Jacquemus unveiled the campaign for its “LE MARIAGE” collection, photographed by Oliver Hadlee Pearch and styled by Katie Burnett.
Whether you need a statement piece or a functional accessory, the Tres table collection offers both, blending art with everyday use in a simple yet sophisticated way.
Dior Men is introducing a new capsule collection that brings a contemporary twist to its classic Cannage pattern.
French fashion house Jean Paul Gaultier announces its next RTW collaboration with designer Shayne Oliver.
A hub of creative activity and dialogue where diverse perspectives converge to inspire meaningful conversations and stimulate cultural exchange.
American brand Aimé Leon Dore presents its Spring/Summer 2024 campaign called “The World’s Borough”.
American fashion and sports companies Bode and Nike jointly design a clothing collection.
Japanese fashion house Comme des Garçons, creatively directed by Rei Kawakubo, presents its first collection of Made in Italy handbags.
The campaign captures the essence of a surfer’s adventure in search of the perfect wave, set along the stunning North Cornish coastline.
