The lingerie brand of the multifaceted Kim Kardashian, SKIMS, has broken all kinds of moulds in the corresponding sector. First it was with the female gender and now it promises to do the same with the male, positioning itself as one of the most inclusive. This is an indisputable fact, and if not just take a look at the latest campaign unveiled called “EVERY BODY”.


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Una publicación compartida de SKIMS (@skims)

Shot and directed by Vanessa Beecroft, the ad shows a group of 40 men, all of different nationalities, jobs and body types, wearing everyday/household basics and neutral underwear while explaining that the brand is for everyone. Commenting on this, Kim said: “In the same way anyone can be a SKIMS woman, anyone can be a SKIMS man too. Regardless of lifestyle, age or body type, everyone should feel their most comfortable and confident in their everyday essentials.”

As a novelty, SKIMS Sport is taking advantage of the campaign launch to introduce a new model of boxer briefs in basic colours and in a new shade of blue.

Check out the campaign below:

Visit the SKIMS website and purchase any of the items.