Rugby sport unites Aries and Umbro
by Gabriel Córdoba Acosta
In recent months/weeks, London-based Aries has been one of the most headline-grabbing brands. There is no doubt that it is experiencing great development and growth. One of the last times we heard about it was the first collaboration it presented with Tommy Hilfiger, which by the way was a huge success. Aries is on a roll, and proof of this is, in addition to the opening of its first store in London, the second capsule collection it has just presented with Umbro, inspired by sport and the violent and tainted nostalgia of rugby.
The Aries x Umbro collection consists mainly of a pair of rugby jerseys, cotton drill tracksuit bottoms (shorts and longs), and socks, as well as rugby accessories such as a mouth guard.
In addition to all these items, the launch is accompanied by a campaign photographed by Elaine Constantine, which includes a number of traditional rugby shades, while introducing a line of pieces that are the result of the fusion of the two brands’ DNAs.
Want to buy something from Aries and Umbro’s second capsule collection? Head over to the official Aries website, it’s already available there.
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