ROA Spring/Summer 2025 Campaign
by Adriano Batista
ROA’s SS25 collection is a reflection of simplicity and functionality, designed with earthy tones like olive, brown, and sand. The collection includes ready-to-wear clothing, footwear, and a wider range of accessories. The clothes are made from lightweight fabrics that still keep you warm, with relaxed, boxy fits that are comfortable and easy to wear. The shirts, both long- and short-sleeve, are designed for performance, while the new pants are versatile enough for outdoor adventures or daily use.
The footwear in the collection introduces new colors for the Sella sneaker, a lighter version of the Katharina, and the Fedaia mule, which has a perforated upper for breathability. A new addition is the Arpy sandal, made with an open-mesh design to keep your feet cool and comfortable.
The campaign for the collection was photographed by Achille Mauri at the Giardino Sonoro in San Sperate, Sardinia. This open-air museum, created by Pinuccio Sciola, is a place deeply connected to nature, filled with large, ancient stones that have been carved into unique shapes. The setting complements the collection perfectly, with the natural tones and textures of the stones echoing the colors and designs of the clothing and footwear.
Check it out below:
Strings Attached
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