PUMA & KIDSUPER’s New Collaboration Is All About The Funny Business
by Adriano Batista
PUMA and KidSuper have teamed up once again to create a vibrant and playful new collection that blends PUMA’s athletic heritage with KidSuper’s unique artistic vision. Inspired by the world of football, the collaboration features a range of footwear, apparel, and accessories in pastel colorways, featuring specially designed patterns and modern aesthetics.
The collection includes essential pieces like the Cellerator Track Pants and Track Jacket, both adorned with a stylized PUMA leaping cat logo. For added warmth, the Reversible Vest and MMQ Jacket are covered in custom mosaic patterns. The Graphic Tee and Crewneck feature bespoke “KidSuper Academy” graphics, while the Trapper hat and Gloves add a touch of personality.
KidSuper’s reinterpretation of the Easy Rider and Palermo footwear showcases rippling lines and pastel tones. Mixed materials like mesh and suede give these sneakers a deconstructed and playful feel.
Check out the campaign images below:
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PUMA & KIDSUPER’s New Collaboration Is All About The Funny Business
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