Premiata presents its eco-friendly samples
by Adriano B.
Premiata presents its eco-friendly samples: the John Low sneakers and the BOOKER backpacks.
The new John Low model, in name of circular economy, and the men’s BOOKER backpacks are produced in the perspective of an evolution of the brand towards an increasingly industrial circularity.
In this way, PREMIATA expresses its concept of sustainability, based on the reuse of materials and great attention to the rational use of raw materials. John Low is produced by 80% of renewable materials through Italian patents that consider the preciousness of a scarce resource like water. The men’s BOOKER, made with recycled materials, get their inspiration to the travel backpack but they are resized to daily usage.
John Low sneakers are available in in the best fashion retailers, in the Premiata flagship shops and online. Backpacks are sold in single-brand stores, in the best fashion retailers and online.
Mateo Velasquez Reclaims Leather and Shows What Can Be Done With Recycled Materials
LI-NING Fall/Winter 2021 Campaign
20 years mark a major change in life. For this reason, Etnia Barcelona continues to celebrate its twenties with the launch of the new limited edition collection “Zebra, Heritage vol.3”.
Wax London get us drooling for SS23 with a sun-soaked long lunch, featuring their closest friends and family.
Zalando will participate as the main sponsor of the 4th Edition of ScrapWorld, the benchmark event for urban culture and streetwear created by ‘byCalitos’, the most influential YouTuber in urban fashion in Spain.
The collaboration is the result of a long conversation between the A Better Mistake and the Polish artist Running.Files, who collaborate once again with the brand.
The new Topologie jewelry collection, in partnership with Camilla De Feo, combines the aesthetics of climbing equipment with Jewelry.
What better way to mark the first anniversary of 30 Montaigne’s reinvention than with a fairy-tale window display elaborated from upcycled fabrics and materials from the Dior Ateliers?
For summer 2023, Louis Vuitton introduces new additions to Taigarama, its popular leather goods collection that has been revamped in a gorgeous, fresh color palette.
Prada Linea Rossa Spring/Summer 2023 campaign imagery proposes an unreal landscape that nevertheless reflects the reality of today.
Beyond Retro’s theme Reclaimed by Nature is a beautiful, dreamy and soft touch that contrasts with the harder apocalyptic vibe.
Calvin Klein presents its Spring 2023 campaign featuring a cast of global stars photographed by renowned photographer duo Mert Alas and Marcus Piggott.
Filipe Augusto’s Fall/Winter 2023 collection is developed from a contemporary perspective of some elements of traditional Portuguese clothing.
The photo series “DISCLOSE” by German photographer and artist Maximilian Schwarz shows photographs that seek to stress the importance of a new masculinity.
Cuming begins to create, like any good creator, on a blank canvas. From there he takes vibrant visual cues and reference points to design for the FW23 season, unashamedly challenging notions of what casual and evening wear can and should be.
As part of Sharjah Biennial, QASIMI Rising announced the two winners of their talent incubator program.
German apparel brand ARMEDANGELS continues to launch new product capsules and initiatives that prove that fashion can act differently.
The images that make up the campaign, photographed by Tyrone Lebone, continue to patent and successfully introduce the house’s new logo and the Equestrian Knight emblem.
An ode to nature where technicality meets delicacy.
Take a look at Pablo Erroz backstage captured by the lens of Antártica during the last edition of Mercedes-Benz Fashion Week Madrid, in exclusive for Fucking Young!
Olympic fever is coming to Paris!
Sustainability defines this collection and campaign in collaboration with Shawn Mendes.
It seems that both teams hit it off quite well the first time around, and so they’ve decided to team up again to create a collection that pays homage to classic surf culture and that stands out for its genderless, enveloping touch.
Olivier Rousteing unveiled its Fall/Winter 2023 collection for Balmain.
Donatella Versace had the fantastic idea of moving the brand (for a few hours) to the city of the stars, Los Angeles, coinciding with the weekend of the Oscars.
