Li-Ning’s Fall/Winter 2021 collection examines the processes behind decay and de/reconstruction, art’s healing power, and the birth and death of distinct, creative eras. True to its own aesthetic and surveying its own design archive in the process Li-Ning expresses these themes in ways both overt and subtle, imagining apparel and footwear silhouettes that not only revisit but also remodel, remix, recreate and reshape the past and subsequently, the future of Li-Ning.

The accompanying communication campaign is inspired by Mr. Li-Ning himself and by the era in which he was starting out as an athlete, with references taken from old imagery from the Olympics press archives. With the campaign Li-Ning creates a timeless, always relevant and effortless look supported by a cast celebrating different types of beauties from different eras.