Prada Re-Nylon is more than just a fashion line. It is a vision of how to communicate and engage with the world in a socially responsible way.
In collaboration with National Geographic Creative Works, Prada has launched a new Prada Re-Nylon Collection and campaign, which showcases the beauty and diversity of the ocean and its ecosystems. This is the second phase of an ongoing storytelling project that started in 2019 with a short film series that explained how Prada Re-Nylon is made from recycled plastic and textile waste, transformed into ECONYL®, a material that can be endlessly reused.
The new phase consists of three episodes, each focusing on a different ocean region and the challenges it faces. Prada and National Geographic Creative Works explore the why of Prada Re-Nylon: why it is important to protect the ocean and its inhabitants, and how we can make a positive difference.
The first episode takes us to the Indo-Pacific region and the Indian ocean islands, where coral reefs are under threat and local communities are taking action to save them; The second episode travels to the Arctic, where ocean warming is affecting the environment and the people who live there, and where we can learn from the indigenous wisdom; The third episode visits the Mediterranean, where human activity has introduced invasive species that harm the fishing industry, and where we can find solutions to prevent further damage.
Each episode is led by National Geographic photographers and explorers, who immerse us in the unique and diverse marine habitats, and highlight the key issues of ocean conservation.
The collaboration between Prada and National Geographic Creative Works is not only a storytelling project, but also an educational one. It aims to raise awareness and promote ocean literacy – the understanding of how the ocean affects us and how we affect the ocean. It also supports SEA BEYOND, an educational program launched in 2019 by Prada Group and UNESCO’s Intergovernmental Oceanographic Commission (IOC), which teaches young generations around the world about sustainability and ocean literacy principles. To protect our ocean, we need to understand it – learn, think, act.
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