On September 5 and 6, 2023, get ready to immerse yourself in a mind-bending experience as Prada unveils the tenth iteration of Prada Mode, titled “Plural and Parallel,” at the extraordinary cultural venue, KOTE, coinciding with Frieze Seoul. The event, curated by Lee Sook-Kyung, promises to transport you into the fascinating worlds of directors Kim Jee-Woon, Yeon Sang-ho, and Jeong Dahee, as they push the boundaries of contemporary cinema through their unique perspectives.

KOTE will undergo a transformation, turning into a multi-dimensional wonderland that beckons guests to explore the diverse universes on offer. The directors’ distinctive visions will be brought to life across the venue’s multiple buildings, skillfully curated by Lee Sook-Kyung to explore themes of culinary culture, absence, and mortality. As you venture from space to space, you’ll be engulfed in the profound richness of each director’s work.

“Films impact cultures by reflecting the values and ideas that already exist in a given culture but also by opening up new possibilities and visions. What we see in films are both reflections of realities and promises of imagined worlds, a product and prompt of collective imagination. Kim Jee-Woon, Yeon Sang-ho, and Jeong Dahee create distinctive worlds in their films that are at once products of contemporary South Korea and inspirations for different possibilities. Prada Mode Seoul will highlight their uniquely diverse visions by providing three separate yet interconnected spaces, each representing the individual director’s version of actual and imagined reality,” says the curator, Lee Sook-Kyung.

Prepare for an array of activities at Prada Mode Seoul, including screenings, musical performances, and thought-provoking conversations. To complete this exceptional experience, indulge in sophisticated culinary offerings thoughtfully curated from local and global sources.

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