We have already mentioned on numerous occasions the great impact that K-POP music has nowadays in any part of the world. There is no self-respecting fashion house that does not want to have one of these artists among its list of ambassadors. Dior, Louis Vuitton, Ferragamo, and Calvin Klein are just some of the firms that already have one of them at the head of their companies. The latest to join the list is none other than Versace, which has appointed Hyunjin, from the Stray Kids group, as a global ambassador.

Naturally, both parties are very excited to be working together, as stated in the press release, in which Donatella Versace, the house’s chief executive officer, said: “I am delighted Hyunjin is joining the Versace family. I am constantly inspired by new voices defining culture around the world and for me, Hyunjin has great new energy and creativity. I love his confidence and freedom of expression. He is a true Versace man.”

And Hyunjin had this to say: “I’m so excited to be starting my Versace journey as a global ambassador and to make beautiful moments together. I am both inspired and honored to play a part in the house’s truly amazing heritage, and that Donatella believes I have the Versace attitude. I’m filled with anticipation and can’t wait to experience the artistic synergy with her.”

This union looks very interesting and is sure to bring with it more than one surprise. The first has already been the artist’s appearance in Versace’s Holiday 2023 campaign. What’s next? We’ll see…