Prada‘s latest campaign is a breath of fresh air. Instead of the usual glossy perfection, we get raw, real-life moments. It’s like peeking into a friend’s conversation, only with a star-studded cast.
The idea is simple: fashion is about people, not just clothes. Prada brings this to life by showing us actors chatting, laughing, and sometimes looking deep in thought. The photos feel like stolen moments, not posed perfection.
Miranda July’s words add a layer of intrigue. Her script, read by the actors, makes you wonder what they’re really thinking. And the short films, directed by Garret Bradley, give us a glimpse into the world behind the scenes.
This campaign isn’t about bragging or showing off. It’s about connecting with people on a human level. Prada is saying, “Hey, we’re all in this together.” And it works.
The offering is relaxed yet polished. It includes rugby shirts, lightweight shell jackets, and everyday T-shirts that speak to the brand’s modern-prep influences.
James Edward photographed by Jess Segal and styled by Heloise Chauvenhei, with creative direction by Charlotte Carter, in exclusive for Fucking Young! Online.
PUMA’s Talon sneaker, first launched in 2004, is a relic from a specific time. It’s a shoe pulled from the archive, but its new collaboration with NO/FAITH Studios is about more than just nostalgia.
Turn the page. Breathe deep. Your pupils are already dilating. The high is coming.
Issue 26 brings together two electrifying covers that take the dopamine dive from Sadiq Desh captured by Cris Cerdeira to multidisciplinary visual artist and photographer Tomás Pintos’ cover story, Besos hasta agotar stock (Kisses Until Sold Out), developed from the live performance creating a space where glamour
meets exhaustion.
