Prada‘s latest campaign is a breath of fresh air. Instead of the usual glossy perfection, we get raw, real-life moments. It’s like peeking into a friend’s conversation, only with a star-studded cast.
The idea is simple: fashion is about people, not just clothes. Prada brings this to life by showing us actors chatting, laughing, and sometimes looking deep in thought. The photos feel like stolen moments, not posed perfection.
Miranda July’s words add a layer of intrigue. Her script, read by the actors, makes you wonder what they’re really thinking. And the short films, directed by Garret Bradley, give us a glimpse into the world behind the scenes.
This campaign isn’t about bragging or showing off. It’s about connecting with people on a human level. Prada is saying, “Hey, we’re all in this together.” And it works.
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For its Summer 2025 campaign, GUESS JEANS taps Hawaiian model-actor-skater Evan Mock and LA creative Alana Champion to channel the effortless cool of its most iconic ads.
Since 1970, the Rencontres d’Arles has been the premier international photography festival and one of the major cultural events in the South of France.
Pull&Bear’s latest capsule collection draws inspiration from Henri Matisse, transforming his playful shapes and vivid colors into summer-ready clothes and accessories.
Turn the page. Breathe deep. Your pupils are already dilating. The high is coming.
Issue 26 brings together two electrifying covers that take the dopamine dive from Sadiq Desh captured by Cris Cerdeira to multidisciplinary visual artist and photographer Tomás Pintos’ cover story, Besos hasta agotar stock (Kisses Until Sold Out), developed from the live performance creating a space where glamour
meets exhaustion.
