Prada‘s latest campaign is a breath of fresh air. Instead of the usual glossy perfection, we get raw, real-life moments. It’s like peeking into a friend’s conversation, only with a star-studded cast.
The idea is simple: fashion is about people, not just clothes. Prada brings this to life by showing us actors chatting, laughing, and sometimes looking deep in thought. The photos feel like stolen moments, not posed perfection.
Miranda July’s words add a layer of intrigue. Her script, read by the actors, makes you wonder what they’re really thinking. And the short films, directed by Garret Bradley, give us a glimpse into the world behind the scenes.
This campaign isn’t about bragging or showing off. It’s about connecting with people on a human level. Prada is saying, “Hey, we’re all in this together.” And it works.
From October 15, 2025, to January 25, 2026, the Maison Européenne de la Photographie (MEP) in Paris will host Tyler Mitchell’s first solo exhibition in France, titled Wish This Was Real.
Marine Serre presents the third chapter of her FW25 campaign. Titled “NIGHT IN SHANGHAI,” this final act builds on the themes of her Paris show, exploring illusion and emotion through a cinematic lens.
LOEWE and On present their Fall/Winter 2025 collaboration, featuring the first model they have designed together: the limited-edition Cloudsolo sneaker.
A$AP Rocky and PUMA have released their latest and largest collection. The new line finds its inspiration in the Harlem jazz renaissance, mixing that era’s energy with modern streetwear.
Turn the page. Breathe deep. Your pupils are already dilating. The high is coming.
Issue 26 brings together two electrifying covers that take the dopamine dive from Sadiq Desh captured by Cris Cerdeira to multidisciplinary visual artist and photographer Tomás Pintos’ cover story, Besos hasta agotar stock (Kisses Until Sold Out), developed from the live performance creating a space where glamour
meets exhaustion.
