Prada “Days of Summer” Campaign
by Adriano Batista
Prada’s Days of Summer campaign feels like a pause, a deep breath of salt air. The images show Kendall Jenner, Hunter Schafer, and Troye Sivan floating on calm blue waters, the horizon endless. There’s no clutter—just sky, sea, and the quiet promise of summer.
They stand on brightly painted gozzi, classic Italian fishing boats, as if caught between reality and daydream. Photographer Oliver Hadlee Pearch captures them like characters in a story about to begin, relaxed but ready for whatever comes next.
Check it out below:
Credits:
Creative Directors: Miuccia Prada and Raf Simons
Photography: Oliver Hadlee Pearch
Campaign Creative Direction: Ferdinando Verderi
Cast: Gideon Adniyi, Giuseppe Cirillo, Nikita Gnetnev, Noor Khan, Melinda Kiss, Hanna Leszek, Kendall Jenner, Julia Nobis, Yuliana Perez, Liu Qinzheng, Hunter Schafer, Troye Sivan, Lina Zhang
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