PONDER.ER unveiled its Spring/Summer 2021 collection during Paris Fashion Week. The screening for their digital presentation was part of a curation of Hong Kong-based designers presented by Fashion Farm Foundation as part of HKFG SS21 at the Hoxton.
The presentation appeared to be sponsored by a cigarette brand with an advert running, but on a double-take, you experience a perfectly curated experience. PONDER.ER SS21 collection “PLEASURE TO BURN” explores and plays with the stereotypical notions of masculinity and gender roles commonly seen in vintage cigarette commercials in the 1950s & 1960s. Toying with these classic visual clichés and outdated (quite often politically wrong) slogans, PONDER.ER offers a playful twist to how the media has shaped these social constructs with gender.
The short film spoofs on the softened cowboy-inspired looks and diverse personalities, PONDER.ER presents its imaginative label-free world, celebrating gender fluidity and the pleasure of self-expression. As a cigarette break to toxic masculinity and restricted gender roles, go on a ride with PONDER.ER as this smooth yet rich genderless flavor flows through to you.
Credits:
Film Production: TEO STUDIO by Daniel Teo & Tanley Lau
Photography: Ken Ngan
Styling: Inggrad Shek
Set Design & Production: POINT STUDIO
Styling assistant: Remki Arashi
Make-up: Jenny Shih & Eddy Liu
Hair: Winky Wong & Him Ng
Voiceover: Asher Norris
Models: Amy Tong, Jack Ip, Jasmine Cheuk, Juliet Cheung, Pakting Leung, Takuro Hama Cheung
Belts in collaboration with SWEETLIMEJUICE
Crochet Cowboy Hats by Elaine Lip
Print & Illustrations: Angus Kiu
From Studio PONDER.ER: Valerie Lai, Neville Lam, Candy So
Presented by HKFG Paris SS21
Organizer: Fashion Farm Foundation
Pigmentarium has introduced Paradiso Extrait, its first extrait de parfum, revisiting a fragrance that has become an essential part of the house’s collection.
Karl Lagerfeld has announced a new footwear collaboration with G.H.Bass, marking the American brand’s 150-year shoemaking heritage and the 90th anniversary of its Weejuns penny loafer.
BYREDO reopens its Madrid boutique with a new visual identity, just as its latest fragrance, Future Memories, asks us to think about the moments we are living now and the memories they might become.
SOREL and Aries return with the Daystorm Chukka Boot, a limited-edition take on the Caribou with shearling lining, pony hair details, and a Vibram sole.
Telfar Clemens returned to the runway with a large fashion event in Brooklyn, presenting his SS27 collection alongside a publicly announced livestream viewing in Paris.
Photographer Anthony Pomes brings us a selection of looks photographed outside the Lacoste show set at the iconic Rolland Garros during Paris Fashion Week, in exclusive for Fucking Young!
Niccolò Pasqualetti’s SS27 collection approaches the garment not as a static object, but as an encounter between form, perception, and the physical self.
Lacoste SS27 at Roland Garros revisits the moment tennis loosened its dress code, with relaxed tailoring, clay-marked hems and a wardrobe built for movement.
Julian Zigerli has released a limited edition of silk foulards as part of the FOREVERLI Archive Edition, honouring the FOREVERLI Show and its many artist collaborations.
Aesop has written a new chapter for its fragrance collection, fusing its mastery of raw essential oils with its long-standing reverence for literature.
Take a look at ALAINPAUL’s Spring/Summer 2027 backstage, captured by the lens of Rita Castel-Branco during Paris Fashion Week, in an exclusive for Fucking Young!
Drôle de Monsieur and Doobie’s have celebrated their collaboration in Paris, unveiling an exclusive wardrobe created for the team of the Parisian institution as it reopened its doors.
For Issue 28, TRANSPARENCY, we explore the shifting relationship between what is revealed and what remains concealed, questioning ideas of authenticity, identity, vulnerability, and self-expression in an increasingly exposed world.
