PONDER.ER unveiled its Spring/Summer 2021 collection during Paris Fashion Week. The screening for their digital presentation was part of a curation of Hong Kong-based designers presented by Fashion Farm Foundation as part of HKFG SS21 at the Hoxton.
The presentation appeared to be sponsored by a cigarette brand with an advert running, but on a double-take, you experience a perfectly curated experience. PONDER.ER SS21 collection “PLEASURE TO BURN” explores and plays with the stereotypical notions of masculinity and gender roles commonly seen in vintage cigarette commercials in the 1950s & 1960s. Toying with these classic visual clichés and outdated (quite often politically wrong) slogans, PONDER.ER offers a playful twist to how the media has shaped these social constructs with gender.
The short film spoofs on the softened cowboy-inspired looks and diverse personalities, PONDER.ER presents its imaginative label-free world, celebrating gender fluidity and the pleasure of self-expression. As a cigarette break to toxic masculinity and restricted gender roles, go on a ride with PONDER.ER as this smooth yet rich genderless flavor flows through to you.
Credits:
Film Production: TEO STUDIO by Daniel Teo & Tanley Lau
Photography: Ken Ngan
Styling: Inggrad Shek
Set Design & Production: POINT STUDIO
Styling assistant: Remki Arashi
Make-up: Jenny Shih & Eddy Liu
Hair: Winky Wong & Him Ng
Voiceover: Asher Norris
Models: Amy Tong, Jack Ip, Jasmine Cheuk, Juliet Cheung, Pakting Leung, Takuro Hama Cheung
Belts in collaboration with SWEETLIMEJUICE
Crochet Cowboy Hats by Elaine Lip
Print & Illustrations: Angus Kiu
From Studio PONDER.ER: Valerie Lai, Neville Lam, Candy So
Presented by HKFG Paris SS21
Organizer: Fashion Farm Foundation
Pitti Uomo’s 108th edition focused on daring fashion experimentation and creative exploration, showcasing inventiveness characterized by eclecticism in addition to a forward-thinking outlook of all things sartorial.
A$AP Rocky just redefined an icon. In collaboration with Ray-Ban, he’s transformed the classic Wayfarer into something entirely fresh, the Wayfarer Puffer.
The Polimoda Graduate Show 2025 kicked off Pitti Uomo’s 108th edition, presenting twenty collections from emerging designers that prioritized raw creativity over commercial appeal.
Pitti Uomo 108 in collaboration with Japan Fashion Week Organization takes us backstage at the first international runway show for Japanese brand Children of the Discordance.
On a sunny Paris day, we caught up with Damien for a little chat in a park, because talking poetry on a sunny day in Paris on a weekday feels more than right.
We talked with Ecstasya about her hiatus, the struggle of keeping Lisbon’s first queer hardcore night (Maythey) alive, and why the best tracks come from being “sad as fuck.”
Bikkembergs unveiled their latest collab for a new generation of fashion and street culture aficionados at Pitti Uomo 108 with designer Gosha Rubchinskiy reimagining the classic Soccer sneaker.
Designer Eli Russell Linnetz spins a chaotic tale with The Wild Bunch, inspired by a fictional gang of anarchists (the Dudley Dozens) who turn the California coast into their personal warzone.
Turn the page. Breathe deep. Your pupils are already dilating. The high is coming.
Issue 26 brings together two electrifying covers that take the dopamine dive from Sadiq Desh captured by Cris Cerdeira to multidisciplinary visual artist and photographer Tomás Pintos’ cover story, Besos hasta agotar stock (Kisses Until Sold Out), developed from the live performance creating a space where glamour
meets exhaustion.
