Percival and Champion Reunite For Exclusive SS23 Capsule Collection
by Adriano Batista
Percival, the British menswear brand known for its clever twists on menswear staples, and Champion, the American sportswear powerhouse, have reunited to launch a fresh new collection. The capsule pays tribute to Percival’s Soho roots by drawing inspiration from old scout uniforms and badges, woven into the embroidery on the garments.
The collection is the perfect blend of both brands at their best, epitomized by the tagline: “The Best, but Better.” Champion, who is credited with inventing the hoodie, have a long history of delivering stylish and practical sportswear. Meanwhile, Percival brings their unique flair through expert embroideries around the Champion logo.
Among the standout pieces in the collection is the navy sweatshirt, featuring an assortment of embroidered badges, nodding to the scouting inspiration. Chris Gove, Percival’s co-founder, expressed his excitement about the collaboration, stating, “We’re thrilled to have once again partnered with Champion to create a collection. Our London-made embroideries give this collection the edge that sets it apart from its non-embroidered counterparts, subverting the classics, or in this case, making the best even better.”
Take a look at the collection below:
Kano is now a Burberry boy
Fear of God celebrates its first show in ten years
In my search for more, I heard about the Yaga Gathering.
Stefan Pollmann captured by the lens of Karl Simone, in exclusive for Fucking Young! Online.
Billionaire Boys Club has joined forces with TEAM WANG design for a new capsule collection called Life is a Race.
Satoshi Kuwata, Founder and Creative Director of Setchu, makes his Milan Fashion Week debut.
Fiorucci captures the wonder of a child playing in the street, where reality bends and imagination takes the lead.
Lucía Melús, a new designer from IED Barcelona, approaches fashion with quiet introspection.
Ann Demeulemeester’s Pre-Spring 2026 collection is about listening. The designer steps back, not to dwell on the past, but to let the house’s own history speak, then moves forward without force.
The collection emerges from two decades of collective memory.
The new XA PRO 3D collaboration between Salomon and Korean designer JEONG LI is a wearable meditation on time, nature, and human connection.
Pitti Uomo’s 108th edition focused on daring fashion experimentation and creative exploration, showcasing inventiveness characterized by eclecticism in addition to a forward-thinking outlook of all things sartorial.
Massimo Giorgetti’s Spring/Summer 2026 collection for MSGM captures the essence of cycling culture.
A$AP Rocky just redefined an icon. In collaboration with Ray-Ban, he’s transformed the classic Wayfarer into something entirely fresh, the Wayfarer Puffer.
Johannes Knop captured by the lens of Julian Freyberg, in exclusive for Fucking Young! Online.
Straightforward, adaptable pieces form the core of the collection, with MM6’s signature classics reworked in new ways.
PUMA is back in Paris with a new collaboration, this time with designer Salehe Bembury.
The Polimoda Graduate Show 2025 kicked off Pitti Uomo’s 108th edition, presenting twenty collections from emerging designers that prioritized raw creativity over commercial appeal.
Bershka is doubling down on its mission to spotlight rising artists with Bershka Music, a project that mixes fashion, music, and digital culture.
TOMMY HILFIGER New York, a premium collection launching in February 2026, takes Savile Row tradition and gives it a shot of energy.
The Parisian house started a new chapter with the opening of their new space, located at 10 rue de Picardie, Paris 3rd.
HOMME PLISSÉ ISSEY MIYAKE unveiled its Spring/Summer 2026 collection, Amid Impasto of Horizons, as the Guest of Honor at Pitti Immagine Uomo 108.
Niccolò Pasqualetti unveiled its Spring/Summer 2026 collection during Pitti Uomo 108.
Pitti Uomo 108 in collaboration with Japan Fashion Week Organization takes us backstage at the first international runway show for Japanese brand Children of the Discordance.
On a sunny Paris day, we caught up with Damien for a little chat in a park, because talking poetry on a sunny day in Paris on a weekday feels more than right.
Francesco Risso steps down as creative director of fashion house Marni after a decade.
The latest Stüssy drop has arrived, bringing the same effortless cool the brand has built its name on.
Check out some of our favorite streetstyle looks spotted at Pitti Uomo 108.
Japanese designer Hideaki Shikama presented his Spring/Summer 2026 collection “Enfant Terrible” for Children of the discordance, at Pitti Uomo 108.
We talked with Ecstasya about her hiatus, the struggle of keeping Lisbon’s first queer hardcore night (Maythey) alive, and why the best tracks come from being “sad as fuck.”
Zalando just launched a five-piece capsule collection where workwear meets burger obsession.
Young talents have until July 17 to apply for a chance to present their work, receive industry support, and compete for career-changing prizes.
