Penalty Culture: Slam Jam and Umbro Unveil SS24 Collection
by Adriano Batista
Slam Jam and Umbro unveiled their Spring/Summer 2024 collection. This latest offering is a testament to the fusion of Umbro’s rich Football heritage with the cutting-edge street style that Slam Jam is renowned for.
The collection, meticulously designed by Slam Jam, seamlessly marries the essence of Football with the vibrancy of street fashion. It introduces an advanced design vernacular while maintaining the classic sports authenticity that Umbro is celebrated for. Central to the collection is the concept of ‘Penalty Culture’, a theme that has been intricately woven into the fabric of the designs, echoing Slam Jam’s deep-rooted connection with subculture and contemporary trends.
Reimagining timeless Umbro silhouettes, the collection features duo-tone check patterns and boldly printed kits that resonate with modern sensibilities. Among the highlights are the distinctive masked check anorak and the iconic masked hoodie, both of which have become synonymous with the collaboration. Additionally, a jersey inspired by England’s 2006 Home kit stands out as a nod to football nostalgia.
Check it out below:
Marni Spring/Summer 2024 campaign
Tom Ford Spring/Summer 2024 Campaign
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