Penalty Culture: Slam Jam and Umbro Unveil SS24 Collection
by Adriano Batista
Slam Jam and Umbro unveiled their Spring/Summer 2024 collection. This latest offering is a testament to the fusion of Umbro’s rich Football heritage with the cutting-edge street style that Slam Jam is renowned for.
The collection, meticulously designed by Slam Jam, seamlessly marries the essence of Football with the vibrancy of street fashion. It introduces an advanced design vernacular while maintaining the classic sports authenticity that Umbro is celebrated for. Central to the collection is the concept of ‘Penalty Culture’, a theme that has been intricately woven into the fabric of the designs, echoing Slam Jam’s deep-rooted connection with subculture and contemporary trends.
Reimagining timeless Umbro silhouettes, the collection features duo-tone check patterns and boldly printed kits that resonate with modern sensibilities. Among the highlights are the distinctive masked check anorak and the iconic masked hoodie, both of which have become synonymous with the collaboration. Additionally, a jersey inspired by England’s 2006 Home kit stands out as a nod to football nostalgia.
Check it out below:
Marni Spring/Summer 2024 campaign
Tom Ford Spring/Summer 2024 Campaign
At a time when LGBTQ+ rights face growing threats, art becomes more than personal expression. It is an act of resistance.
This June, Pitti Uomo 108 turns its focus on fashion that values experimentation and a clear-eyed view of what comes next.
Aidan Scout captured by the lens of Michael Kai Young and styled by Shaun Marq, in exclusive for Fucking Young! Online.
Emporio Armani and Our Legacy Workshop are back in business with their new collaboration: a Spring/Summer 2025 collection.
Earlier this year, four-time Formula 1 champion Sebastian Vettel joined Swiss clothing brand Neumühle for a special lesson at a Swiss school. The topic? Circularity.
Stüssy unveiled the lookbook for its Summer 2025 collection, photographed by Antosh Cimoszko and styled by Landon Ebeling.
Born in Chuhuiv, a small town in Ukraine’s Kharkiv region, Roman’s earliest memories are of wind, open fields, and the vastness above.
Teaming up with Ray-Ban, A$AP Rocky introduced the Wayfarer Puffer, a new take on sunglasses that mixes hip-hop energy with precision craftsmanship.
The festival has been a political statement, an artistic movement, and a safe space for imagining new narratives.
Australian eyewear brand Le Specs has joined forces with No Problemo for a first-time collaboration.
The move combines the strengths of both agencies, backed by The Independents group, which acquired Lucien Pagès in December 2024.
Vivobarefoot has unveiled the Tabi Gen 01, the world’s first fully custom 3D-printed barefoot sandal.
The well-known MET GALA has already taken place. Here are our favorite looks!
British fashion house Vivienne Westwood, creatively directed by Andreas Kronthaler, unveiled the lookbook for its Fall 2025 collection.
STWD by Pull&Bear is all about championing new talent and celebrating the fluid, shape-shifting energy of today’s youth.
For the event, PAF will stage a presentation designed specifically for Pitti’s international audience.
In the golden haze of Barcelona’s streets, La Melancolía and Rassvet converge in a collaboration that feels like a memory half-remembered.
Japanese footwear brand grounds is teaming up with Los Angeles boutique H. Lorenzo to re-release the SPIKE SNEAKERS, originally created in collaboration with Belgian designer Walter Van Beirendonck.
There are performances, and then there’s Maraña—an experience that defies easy categorization.
Summer in the city means heat, humidity, and the need for footwear that can keep up.
Valentin Leuzzi photographed and styled by Agustin Prieto, in exclusive for Fucking Young! Online.
PUMA and ROMBAUT are back with the second installment of their “Levitation” collaboration, a shoe that doesn’t just sit on the ground but seems to float above it.
The Italian brand has unveiled its “Gucci Lido” campaign, starring Daisy Edgar-Jones, Aliocha Schneider, and David Jonsson, shot by photographer Jim Goldberg.
French fashion house Dior presents the latest capsule of its ‘Icons’ line for the Fall season, designed by Kim Jones.
MR PORTER’s latest High Summer campaign brings together 38 pieces designed for warm days and effortless style.
The first instalment of the “América” collection by Mexican-American designer Willy Chavarría has arrived in stores.
Sheep Inc. has launched FIBREGEN™, a new kind of fabric that combines comfort with real environmental benefits.
Sergio Solís photographed by Pablo Castillo and styled by Joel Pardo, in exclusive for Fucking Young! Online.
Carne Bollente’s latest collaboration, Never Enough, pairs the brand’s sex-positive designs with the work of Greek photographer Spyros Rennt.
Just easy chemistry between friends, spontaneous laughter, and the kind of moments that stick with you.
