Paul Kooiker “FASHION” Book
by Adriano Batista
The concept of “fashion” typically represents the ever-evolving trends of the moment. But when it comes to Paul Kooiker‘s fashion photography, it’s an entirely different story.

In his distinctive approach, Kooiker captures the essence of the biggest fashion brands and today’s most recognizable faces. However, he transports them to a world entirely their own. His surreal images feel like frozen moments from a film, each one a fragment of a story that we’re left to interpret.
What sets Kooiker’s work apart is its ability to break free from conventional gender roles. His models strike unconventional poses, and often, their faces remain obscured, shrouding their identities in a veil of mystery. At times, it’s a puzzle to determine whether the subject is human or a meticulously crafted doll. But in his quest to capture the opulence of luxury objects, Kooiker takes things a step further. He magnifies the means of presentation, from mannequins to displays, to such an extent that it’s our own desires that are ultimately captured by his camera.
In a comprehensive journey spanning ten chapters, Kooiker attempts to articulate his distinctive perspective on fashion. His commissioned work, which bears the same title, has taken center stage in solo exhibitions at prestigious venues like the Museum Folkwang Essen in 2021 and Foam Amsterdam in 2022.
Check out below some of the works featured in the book:














Maison Kitsuné x and wander
Camper Unveils Next-Level Sustainability in A Better Collection
Patta’s new Fall/Winter collection draws its colors from the city.
In fashion, a good collaboration is more than just a product drop. It’s a conversation. The new capsule from Zadig & Voltaire and EGONLAB is exactly that.
Offset is stepping into a new chapter, and this time, he’s doing it under his real name.
Calvin Klein has launched its Fall 2025 denim campaign, and it stars SEVENTEEN’s Mingyu.
This August Bank Holiday weekend, something important is happening in Newcastle. Side Gallery is holding a print sale called 50×50.
AMIRI’s new campaign builds a world. For Fall/Winter 2025, the brand creates a pure fantasy of Hollywood, a city made of light, shadow, and memory.
Drôle de Monsieur has opened its first Asian flagship. It’s right in the heart of Seoul’s futuristic retail scene, inside The Hyundai Seoul department store.
Are you ready for the ride? Carne Bollente and Simons invite you to the Carne Ranch, an exclusive collaboration that captures the spirit of the Wild West and gives it a playful twist.
Aidan Glass captured by the lens of Keyr Castro and styled by Joel Sebastian, in exclusive for Fucking Young! Online.
This fall, Alpha Industries teams up with No Problemo (the offbeat sub-label from Aries) to put a fresh spin on the classic MA-1 bomber.
Desigual and BOTTER have joined forces to create High Tides, a collection that combines the Caribbean spirit of BOTTER with Desigual’s Mediterranean roots.
Check out this new video by ALEXAN, shot in Paris in exclusive for Fucking Young! Online.
Tennis style gets a fresh perspective with Y-3’s latest high-performance collection, merging athletic function with avant-garde design.
This capsule is about the beauty of daily life, shaped by the free, easy feeling of the 1970s Mediterranean coast.
After a successful first collaboration in 2024, the festival teams up again with The Queer Archive, an international art collective, to spotlight queer creativity in all its forms.
The PUMA’s H-Street is the star in this new Fucking Young! editorial, starring Duot and Valera photographed by Noah Pharrell and styled by Elisa Sanz.
The “DUALITY” collection by A Sinner in Pearls isn’t about choosing sides but about holding two truths at once.
Santino Calvani, Bigoa Biel, Christian de Putron and Micah Walk shot by Julia Godoy and styled by Agustina Rey Francos, in exclusive for Fucking Young! Online.
The collection pulls from Tommy’s archives, mixing nautical vibes with technical upgrades.
Stig Lübben at KULT MODELS Germany photographed by Fred Elfeld and styled by Nawid Qureischi, in exclusive for Fucking Young! Online.
There’s something quietly special about hobbies, those small rituals that give us space to breathe, to focus, and to connect with something real. Forét’s FW25 collection, Hobby Market, is a love letter to those moments.
Saint Laurent Rive Droite just teamed up with award-winning hearing protection brand Hears to drop a limited-edition pair of earplugs that combine luxury design with acoustic innovation.
Dylan Wrona photographed and styled by Keyr Castro, in exclusive for Fucking Young! Online.
Ilona Staller, better known as Cicciolina, is turning up the heat this Ferragosto with a limited-edition T-shirt series.
Salomon’s XT-Whisper Void is a shoe built for movement, but made for personality.
It’s the bag you put inside another bag or the one you stuff full of everything else. It doesn’t care what it carries; it’s built to hold whatever you throw at it.
Jhona Burjack photographed by Gustavo Zylbersztajn and styled by Thiago Biagi, in exclusive for Fucking Young! Online.
Carhartt WIP’s Fall/Winter 2025 collection keeps the brand’s rugged workwear spirit while mixing in fresh elements.
Billionaire Boys Club’s second drop for Fall/Winter 2025 is a celebration of Jamaican sound system culture.
“MiMa is first and foremost a space for discovery and inspiration. That was a core idea from the very beginning, both in the way we curated the selection and in how we designed the space itself.”