Paul Kooiker “FASHION” Book
by Adriano Batista
The concept of “fashion” typically represents the ever-evolving trends of the moment. But when it comes to Paul Kooiker‘s fashion photography, it’s an entirely different story.
In his distinctive approach, Kooiker captures the essence of the biggest fashion brands and today’s most recognizable faces. However, he transports them to a world entirely their own. His surreal images feel like frozen moments from a film, each one a fragment of a story that we’re left to interpret.
What sets Kooiker’s work apart is its ability to break free from conventional gender roles. His models strike unconventional poses, and often, their faces remain obscured, shrouding their identities in a veil of mystery. At times, it’s a puzzle to determine whether the subject is human or a meticulously crafted doll. But in his quest to capture the opulence of luxury objects, Kooiker takes things a step further. He magnifies the means of presentation, from mannequins to displays, to such an extent that it’s our own desires that are ultimately captured by his camera.
In a comprehensive journey spanning ten chapters, Kooiker attempts to articulate his distinctive perspective on fashion. His commissioned work, which bears the same title, has taken center stage in solo exhibitions at prestigious venues like the Museum Folkwang Essen in 2021 and Foam Amsterdam in 2022.
Check out below some of the works featured in the book:
Maison Kitsuné x and wander
Camper Unveils Next-Level Sustainability in A Better Collection
The collection revisits some of the brand’s earliest and most emblematic pieces. It is a tribute to the two pillars of their identity: Exclusive and Inclusive.
Stefano Tomadini photographed by Edgar Vazquez and styled by Victor Lopez, in exclusive for Fucking Young! Online.
Graphpaper from Tokyo and the Amsterdam label Camiel Fortgens have created an eight-piece capsule for Fall/Winter 2025.
Choclock has spent years redefining Spanish R&B and hip-hop, and his new EP Dame Más Tiempo marks another leap forward.
Discover the new Saint Laurent flagship on Avenue Montaigne, a refined, art-infused space that redefines modern luxury in the heart of Paris.
The third instalment of Canada Goose by Haider Ackermann elevates winterwear with bold minimalism and functional sophistication.
Weaving (literally) together activism, design, and queer culture, Grindr partnered with Rainbow Wool to present I Wool Survive on the runway in New York.
PUMA and ROMBAUT have released the second and final chapter of their collaboration.
Eastpak has released a new collection in its Movie Club series, this time inspired by the 1984 film Gremlins.
The Oakley Factory Team returns for Fall/Winter 2025 with a collection focused on technical experimentation.
The 17th FASHIONCLASH Festival filled three November days in Maastricht with performances, films, workshops and shows made by students, activists and designers from over 25 countries.
With over two decades of dedicated experience in the fashion industry, Andrea Moore has forged a distinctive path, blending vibrant colors and innovative materials into gender-neutral designs that resonate with today’s diverse audience.
Saint Laurent Rive Droite has introduced its first Advent calendar. The project is a unique vinyl box set curated by Creative Director Anthony Vaccarello.
Designer Gosha Rubchinskiy has relaunched his brand, opening a new chapter for the label.
Pull&Bear and French artist Thomas Lélu have released their second collaborative capsule, titled “Objets.”
For the first time, the partnership extends beyond bags to include apparel.
We headed down to Geneva over the weekend for the HEAD Fashion Show, made up of 23 Bachelor and 8 Master graduate collections offering a fresh, diverse, and contemplative reading of what clothing can be today.
The competition, which began in 2013, is open to designers from around the world who are between 18 and 40 years old.
Over four intense days, 30 students from across Europe breathed strange, electric life into discarded garments — relics pulled back from the brink and reimagined with hands that refuse to waste. What emerged wasn’t just clothing, but a shared vocabulary: sustainability as a dialect, mending as a manifesto.
Photographer Gorka Postigo’s new book, You’ll Never Meet My New Friends, launched at LSD Paris during Paris Photo Week.
Ami Paris presents its festive collection, Ami Holidays.
The Salomon XT-Whisper Aries Arise is a collaboration that looks to the past and the future.
MRKNTN presents its Spring/Summer 2026 collection, titled SAINT-MAURICE.
Balenciaga becomes the first luxury house to collaborate with the video game PUBG: BATTLEGROUNDS and its mobile version, PUBG MOBILE.
AMIRI’s Pre-Spring 2026 draws inspiration from John Hughes’ 1985 film, The Breakfast Club, paying homage to its universal story and the contradictions of youth.
The CASA LOEWE concept blends high-end retail with the personal feel of an art collector’s residence.
The drop is a focused exploration of college sports culture from the American South.
Personal Parade presents its new season, “Return to Eden.” This is the brand’s first collection dedicated entirely to homewear.
Drop Books has released its second publication, titled “Wildness.” The book is a collaboration between photographer Mark Borthwick and fashion designer Duran Lantink.
Church’s presents its Holiday 2025 campaign through a series of festive scenes.
