In PALMER-UK‘s ‘SS24’ collection, William Palmer skillfully embraces his working-class roots with a playful twist. He vividly captures the vibrant spirit of young working-class adolescents, navigating the challenges of growing up in a quaint British seaside town.

This season, PALMER-UK effortlessly combines versatility and wearability, creating a collection of contemporary menswear essentials. The timeless Polo shirts, button-up shirts, hooded tracksuits, and English army overalls are reimagined for the modern generation. Delicate feminine touches are subtly woven in, while the overall fit exudes a sense of ease and relaxation.

Check out the collection below: