Summer is what makes magical things happen, like the landing of Palm Angels in Mykonos. There, for the season, the brand has set up an independent store to satisfy the shopping and fashion needs of the thousands of tourists that the Greek island attracts.

Located in the centre of the Chora, at 6 Enoplon Dinameon, the store has opened its doors in collaboration with Simple Caracters Group, a leading international company, which has been a leader in the Greek fashion world for over 30 years, representing the collections of the world’s most prestigious luxury brands.

The new boutique has an “alley-like” structure, with two deep rooms in sequence, a feature due to the particular architecture of the place. Two large windows and the wide glass door overlooking the street give access to natural light, and the store’s particular perspective, a corner with defined volumes and subtle decoration, immediately draws the eye. The white plaster, one of the visual references of Greece, a symbol of the Mediterranean Sea, of integrity and light, has been kept in the exterior and interior, so that the store blends harmoniously into its context, leaving the interior free to express the brand’s identity.

Indeed, in the choice of materials and furnishings the most incisive elements of Palm Angels store style can be found: the stainless steel shelves, the marble countertops, the backlit logo, and the classic botanical elements, which explode in the palm tree macro graphics of the carpets, placed in the centre of the rooms. Here you will be able to purchase items from any of the brand’s collections, and above all where you can find the limited edition capsule dedicated to the island, available only there.

Are you planning to go to the island this summer? If so, you know what you have to do, stop by the new Palm Angels store.