Oakley’s 13.11: A New Vision of Eyewear
by Adriano Batista
Oakley has unveiled its latest innovation: the 13.11 glasses. This new model is a daring fusion of fantasy and science, inspired by the iconic Pro M Frame® and the unique shape of the Oakley Kato™ lenses.
The 13.11 glasses are a testament to Oakley’s commitment to reinventing everything. They combine a legendary design from the past with the most advanced optical technology of the present, creating a new product that reflects Oakley’s tradition of innovation. The name of the model is derived from a simple formula: the “M” in M Frame and the “K” in Kato are the 13th and 11th letters of the alphabet, respectively.
“This project has represented a collision between the past and the future that gives rise to a new era for the brand. “It has been an honor to work with collaborators who are in touch with today’s subcultures and who have been able to help us connect our DNA with today and the future,” said Brian Takumi, vice president of creativity and soul of the Oakley brand.
The 13.11 glasses feature a distinctive top bar that draws attention and enhances the vision of the wearer. Designed for any adventure, the glasses combine a lens shape inspired by Kato with a hingeless one-piece frame inspired by the Pro M Frame model, launched in 1996. The sculpted surfaces of the 13.11, made of a durable and flexible material like O-Matter™, are complemented by Unobtanium® nose pads and tips, which ensure a secure fit. With Oakley’s Prizm™ lens technology, colors and contrast are seen like never before. The glasses come with a customized hard case that follows the shape of the glasses, a concept inspired by the creation of this novelty and that introduces a new design story.
The Oakley 13.11 glasses are available on Oakley.com, at select Oakley retailers and a network of partners around the world.
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