Nothing But Love In EYTYS Jeans
by Adriano Batista
EYTYS is back with a fresh twist on their signature Benz jeans, and this season, it’s all about recapturing the essence of vintage washes from days gone by. Creative Director Max Schiller embarked on a mission this season to recreate the perfect vintage washes, drawing inspiration from the memories of his youth.
The Benz, a versatile unisex baggy workwear-inspired classic, first made its debut in 2017. And now, it’s back in new washes with intriguing names like “Sepia” – an indigo denim overdyed in warm brown hues – and “Rust,” a vintage wash with a greenish tint, a nod to Schiller’s teenage recollection of a pair of jeans sported by a TukTuk driver in Bangkok. But what truly steals the spotlight is the gray stone-wash variant, adorned with a blue floral print inspired by Japanese tattoos from the turn of the century.
EYTYS doesn’t just stop at releasing new jeans; they tell a story. This time, it’s a narrative of newfound love, encapsulated in the balance between intimacy and playfulness. Real-life couple Ludvig Rönn, the photographer, and Hilda Sandström, the stylist, bring this story to life through their lens.
Check it out below:
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