LỰU ĐẠN Fall/Winter 2025
by Adriano Batista
LỰU ĐẠN‘s Fall/Winter 2025 collection, “YOU DO NOT BELONG HERE,” is an exploration of injustice and resilience. Building on the themes of last season’s “MAYHEM,” the collection focuses on the world of a marginalized worker, pushed to the edge by a system that offers no hope.
This season’s protagonist is a butcher, a blue-collar worker fueled by a desire for justice. LỰU ĐẠN portrays him not as a passive victim, but as a figure who chooses to fight back. The collection celebrates the idea of self-reliance and finding strength within oneself and one’s community.
The brand enlisted LỰU ĐẠN family members, Errolson Hugh and Peter Ash Lee, to model the collection. This personal touch reinforces the message of community and shared experience. The clothing itself is a visual representation of the protagonist’s struggle. Voluminous silhouettes with architectural details create a sense of protection and armor. Materials like rubber, treated denim, and distressed wool convey a sense of resilience and resourcefulness. Masks and graphic prints featuring Godzilla’s insides and “highway to hell” motifs add a layer of defiance and social commentary.
Check it out below:
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