Louis Vuitton, under the creative direction of Pharrell Williams, transported us out West for Fall Winter 2024/25. “PARIS TO VA” marks Williams’s third runway show for Louis Vuitton since taking a trip East to Hong Kong before the end of last year, he now sees us venturing out West against the landscape reminiscent of the great plains or backdrops from Monument Valley for a collection that illuminates the roots of the American Western wardrobe. The show opened with a film prelude of Ron Husband, known for his work as an animator at Disney, sketching his vision of the first cowboy.

Set at the Jardin d’Acclimatation in Paris closing the first night of Mens Fashion Week, among the buzzy A-list crowd, we were reminded that travel which brings cultural exchange is in the DNA of the brand. Fashion plays a strong role in Native American culture, with lots of staple pieces and garments being unique to distinguished tribes and groups, Williams is not ignorant of this fact, drawing on a creative exchange with artists from Dakota and Lakota nations that sees a collaboration from accessories to the soundtrack by creative director Dee Jay Two Bears of the Standing Rock Sioux Tribe. Collaborations even extended to American boot brand Timberland, re-envisioned under the LV Lens along with a reinterpretation of the Millionaire Sunglasses that Williams and Nigo first debuted in 2004.

Models walked out in Buffalo checks, chaps LV cowboy hats, genuine turquoise jewelry, workwear jackets, denim, and tailored cowboy shirts featuring embroidered details, while the Speedy Bag was embroiled with Dakota Flower. With LV Texan cowboy boots and Rodeo shoes, we are also reminded that the brand opened a manufacturing post in rural Texas back in 2019. “PARIS TO VA” redefines heritage with the authentic voices of the artisans brought in to weave the story this season.

Check out the collection below: