LOEWE has unveiled its latest cinematic venture, “Decades of Confusion,” featuring the talents of Dan Levy and Aubrey Plaza. This film is not just a showcase of fashion but a playful journey through the perplexities surrounding the pronunciation of the brand’s name.
The narrative unfolds with a whimsical spelling bee setting, where the challenge is to spell ‘LOEWE’ correctly. This follows the brand’s whimsical campaigns aimed at educating the public on the correct pronunciation of LO-WEH-VAY. Directed by Ally Pankiw and penned by Dan Levy, the film presents Levy as the judge overseeing the competition from 1971 to the modern day. Aubrey Plaza graces the stage, embodying a variety of contestants from different decades.
The offering is relaxed yet polished. It includes rugby shirts, lightweight shell jackets, and everyday T-shirts that speak to the brand’s modern-prep influences.
James Edward photographed by Jess Segal and styled by Heloise Chauvenhei, with creative direction by Charlotte Carter, in exclusive for Fucking Young! Online.
PUMA’s Talon sneaker, first launched in 2004, is a relic from a specific time. It’s a shoe pulled from the archive, but its new collaboration with NO/FAITH Studios is about more than just nostalgia.
Turn the page. Breathe deep. Your pupils are already dilating. The high is coming.
Issue 26 brings together two electrifying covers that take the dopamine dive from Sadiq Desh captured by Cris Cerdeira to multidisciplinary visual artist and photographer Tomás Pintos’ cover story, Besos hasta agotar stock (Kisses Until Sold Out), developed from the live performance creating a space where glamour
meets exhaustion.
