LOEWE has unveiled its latest cinematic venture, “Decades of Confusion,” featuring the talents of Dan Levy and Aubrey Plaza. This film is not just a showcase of fashion but a playful journey through the perplexities surrounding the pronunciation of the brand’s name.
The narrative unfolds with a whimsical spelling bee setting, where the challenge is to spell ‘LOEWE’ correctly. This follows the brand’s whimsical campaigns aimed at educating the public on the correct pronunciation of LO-WEH-VAY. Directed by Ally Pankiw and penned by Dan Levy, the film presents Levy as the judge overseeing the competition from 1971 to the modern day. Aubrey Plaza graces the stage, embodying a variety of contestants from different decades.
At 080 Barcelona Fashion, Andalusian label Lemāchet unveils an intimate, refined collection that turns nostalgia into a statement of style while it celebrates emotion as the new form of masculinity.
From October 15, 2025, to January 25, 2026, the Maison Européenne de la Photographie (MEP) in Paris will host Tyler Mitchell’s first solo exhibition in France, titled Wish This Was Real.
Marine Serre presents the third chapter of her FW25 campaign. Titled “NIGHT IN SHANGHAI,” this final act builds on the themes of her Paris show, exploring illusion and emotion through a cinematic lens.
LOEWE and On present their Fall/Winter 2025 collaboration, featuring the first model they have designed together: the limited-edition Cloudsolo sneaker.
Turn the page. Breathe deep. Your pupils are already dilating. The high is coming.
Issue 26 brings together two electrifying covers that take the dopamine dive from Sadiq Desh captured by Cris Cerdeira to multidisciplinary visual artist and photographer Tomás Pintos’ cover story, Besos hasta agotar stock (Kisses Until Sold Out), developed from the live performance creating a space where glamour
meets exhaustion.
