Loewe Opens Crafted World Exhibition In Shanghai
by Adriano Batista
In the heart of Shanghai, a unique exhibition unfolds at the Shanghai Exhibition Centre, celebrating LOEWE’s Spanish heritage and its commitment to the artisanal craft.
Curated by Jonathan Anderson, LOEWE’s creative director, the exhibition stands as a tribute to the artisans worldwide who have devoted their lives to the art of the handmade. “Crafted World” is not just an exhibition; it’s an immersive experience that encapsulates the iconic designs and cultural partnerships that have shaped LOEWE’s journey from a modest leather-making collective established in Madrid in 1846 to its status as a globally recognized luxury fashion brand.
The narrative of the exhibition is a chronicle of LOEWE’s 178-year legacy marked by creativity, innovation, and an unwavering pursuit of craftsmanship. It traces the brand’s evolution from its 19th-century roots, its prestigious role as a supplier to the Spanish Royal Family, its integration into the LVMH group in the 20th century, to the milestone opening of its first Shanghai store at the dawn of the 21st century, leading to a renaissance under Anderson’s vision.
At its core, “Crafted World” is a festivity of the artisanal skill and the artistic techniques that have been preserved and cherished over generations. These traditions have garnered the support of the LOEWE Foundation, the annual LOEWE Foundation Craft Prize, and the brand’s numerous collaborations with skilled artisans across the globe.
The exhibition replicates the ambiance of a fashion runway, showcasing a collection of ensembles from Anderson’s tenure, alongside a multimedia presentation that highlights LOEWE’s global patronage of crafts.
Reaching its zenith, “Crafted World” features nine interactive rooms, each a spectacle in its own right, drawing visitors into the heart of the artworks and the visionary worlds that have fueled LOEWE’s collaborative endeavors over the past ten years.
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