LABRUM London Taps The National Sports Authority Of Sierra Leone To Design New Olympic Uniforms
by Chidozie Obasi

LABRUM London has liaised with The National Sports Authority Sierra Leone (NSASL), creating a new uniform design for both National Sports and the official Olympics 2020 kit. The new national uniform by LABRUM, designed for more than 16 disciplines, embodies a sight-flickering color palette and rich tones of green and blue, inspired by Sierra Leone’s national flag. Created by LABRUM’s founder, Foday Dumbuya, alongside London based agency Rosie Lee Creative, the first of these graphic prints interlocks L (LABRUM) with S (Sierra Leone), championing pattern boldness. The second print, on the other hand, features the iconic LABRUM triangle.

Building on their long-term relationship and recent London Fashion Week partnership, the brand’s mission continues to propagate the narrative of West Africa, providing creative funding to the country’s heritage and local amenities.

Styled by Ib Kamara, the campaign features striking photographic series by Rafael Pavarotti, and a film by Harry Deadman featuring stills by Ash Narod. This and more, honing on the power of sport to pay tribute to the city of Freetown. Activism is not a new challenge for Labrum, with Dumbuya establishing the Freetown sporting charity, “KING NAIMBANA II FOUNDATION” in 2016, while the capital competing in the Street Child Marathon.

“The concept behind the print was born from a desire to depict the power that sport has in uniting people together. Hence why it was imperative for me to ensure the kit represents all 16 tribes of Sierra Leone. I believe tribes build a nation and a nation builds its people.” – Foday Dumbuya

The collection launches on June 25, at labrumlondon.com.

Dancing on my Own
Tom of Finland x JW Anderson Capsule Collection
actual
LABRUM London Taps The National Sports Authority Of Sierra Leone To Design New Olympic Uniforms
previous
Dancing on my Own
next
Tom of Finland x JW Anderson Capsule Collection
Set in the picturesque dense woodlands in Lithuania nestled between a tranquil lake and a cool river the niche festival has been dubbed “a well-kept secret”.
The second release of the Oakley Factory Team SS25 collection introduces the Flesh Warp, a shoe that changes how movement looks and feels.
The Edward Hopper House Museum & Study Center will present Tomokazu Matsuyama: Morning Sun, a contemporary response to Hopper’s iconic 1952 painting, from June 20 to October 5, 2025.
The first day of Primavera Sound found its rhythm early at Pull&Bear’s Primavera Sound Café, a space where music, fashion, and coffee collided under the Barcelona sun.
The TEAM LOVE movement just got a sleek new addition. Julian Zigerli’s capsule collection, originally launched in crisp white, now comes in an equally cool black iteration.
ALAINPAUL unveiled its Spring/Summer 2025 campaign photographed by Marili Andre and styled by Vanessa Reid.
The Spanish brand has unveiled a sharp new visual identity, created with Milan’s Giga Design Studio, that trades familiarity for something more unsettling.
With over 350 pages of photos and writing, the book acts as a way to explore Atzori’s wide-ranging work and identity.
Nike and Fucking Young! celebrate the Air Max Dn8 in Barcelona’s hidden underworld
Burberry taps into the spirit of festival season with a new campaign that feels more like a backstage pass than a traditional fashion shoot.
Balenciaga dropped its Music | Britney Spears series, a capsule collection and musical project celebrating the pop icon.
Patta and Havaianas have joined forces for a collaboration that blends Brazilian ease with Amsterdam street culture.
With summer approaching, AMI Paris unveils Amis d’été, a seasonal collection that embodies the brand’s effortless Parisian elegance.
Rodrigo Haberfeld captured by the lens of Hudson Rennan, in exclusive for Fucking Young! Online.
As his time at Balenciaga comes to a close, Demna presents his final collection for Spring 2026 titled “Exactitudes”.
For Pride 2025, Levi’s is centering its celebration on the power of safe spaces and queer solidarity.
Pull&Bear returns to Primavera Sound Barcelona with Primavera Sound Café by Pull&Bear, a project that blends clothing, music, and coffee into a festival experience.
This summer, the brand presents its new swimwear collection. These aren’t just pieces to wear, but to feel.
Christian Corr captured by the lens of Juan Retallack, in exclusive for Fucking Young! Online.
The Louise Trotter era at Bottega Veneta has officially begun, and in no other way than by presenting their new advertising campaign “Craft is our Language”.
American designer Matthew M. Williams is back in the fashion industry with a new project.
Rombaut’s newest sneakers, Mortal and Flow, evolve from their earlier Nucleo and Alien Barefoot designs, drawing inspiration from martial arts.
Cameron Pisan at The Option Agency photographed by Keyr Castro and styled by Mark Mendez, in exclusive for Fucking Young! Online.
Soho House and Her Clique had gathered Lisbon’s creative community to celebrate the kickoff of ARCO Lisboa and Marie Tomanova’s new exhibition, I LOVE SEEING YOU.
Barcelona brand Nimph has unveiled the first installment of its Chapter 07 collection, titled “If It’s Meant To Be, Then It Will Be…”
Last week, A$AP Rocky and PUMA unveiled their latest collaboration, a capsule collection of footwear, apparel, and accessories that blends streetwear with motorsport energy.
Courrèges, the French fashion brand currently creatively directed by Nicolas Di Felice, presents its Resort 2026 collection.