LABRUM London Taps The National Sports Authority Of Sierra Leone To Design New Olympic Uniforms
by Chidozie Obasi
LABRUM London has liaised with The National Sports Authority Sierra Leone (NSASL), creating a new uniform design for both National Sports and the official Olympics 2020 kit. The new national uniform by LABRUM, designed for more than 16 disciplines, embodies a sight-flickering color palette and rich tones of green and blue, inspired by Sierra Leone’s national flag. Created by LABRUM’s founder, Foday Dumbuya, alongside London based agency Rosie Lee Creative, the first of these graphic prints interlocks L (LABRUM) with S (Sierra Leone), championing pattern boldness. The second print, on the other hand, features the iconic LABRUM triangle.
Building on their long-term relationship and recent London Fashion Week partnership, the brand’s mission continues to propagate the narrative of West Africa, providing creative funding to the country’s heritage and local amenities.
Styled by Ib Kamara, the campaign features striking photographic series by Rafael Pavarotti, and a film by Harry Deadman featuring stills by Ash Narod. This and more, honing on the power of sport to pay tribute to the city of Freetown. Activism is not a new challenge for Labrum, with Dumbuya establishing the Freetown sporting charity, “KING NAIMBANA II FOUNDATION” in 2016, while the capital competing in the Street Child Marathon.
“The concept behind the print was born from a desire to depict the power that sport has in uniting people together. Hence why it was imperative for me to ensure the kit represents all 16 tribes of Sierra Leone. I believe tribes build a nation and a nation builds its people.” – Foday Dumbuya
The collection launches on June 25, at labrumlondon.com.
Dancing on my Own
Tom of Finland x JW Anderson Capsule Collection
actual
LABRUM London Taps The National Sports Authority Of Sierra Leone To Design New Olympic Uniforms
previous
Dancing on my Own
next
Tom of Finland x JW Anderson Capsule Collection
Take a look at Drôle de Monsieur’s Spring/Summer 2026 backstage, captured by the lens of Tiago Pestana during Paris Fashion Week, in exclusive for Fucking Young!
PUMA is bringing back the early 2000s track spirit with its reimagined H-Street sneaker.
Take a look at SYSTEM’s Spring/Summer 2026 backstage, captured by the lens of Tiago Pestana during Paris Fashion Week, in exclusive for Fucking Young!
Dior has always been a cultural language. For Summer 2026, Creative Director Jonathan Anderson plays with that lexicon, stretching its history into new shapes.
Take a look at CAMPERLAB’s Spring/Summer 2026 backstage, captured by the lens of Rita Castel-Branco during Paris Fashion Week, in exclusive for Fucking Young!
For Spring/Summer 2026, Ouest Paris dives deeper into its love affair with workwear, this time pulling inspiration from an unexpected place: NASA’s 1960s office culture.
GR10K’s Spring/Summer 2026 collection, Cramp’d, doesn’t just reflect modern saturation but leans into it.
Junya Watanabe Man doesn’t chase trends but circles back to them, turning the past into something quietly surprising.
The names roll off the tongue like a trumpet’s lazy riff: Vedado. Miramar. Malecón. Three corners of Havana, three moods, three stages for Drôle de Monsieur’s Summer 2026 collection.
Ryota Iwai, Founder and Creative Director of AURALEE, presented his Spring/Summer 2026 collection during Paris Fashion Week.
IM MEN presented its Spring/Summer 2026 collection, inspired by the legacy of ceramist Shoji Kamoda, during Paris Fashion Week.
With sophistication, straps, and sleaze, Rick Owens presented his collection “Temple” at the Palais de Tokyo.
Jonathan Anderson, Creative Director of the House, is preparing to present his first collection by Dior in one of the most emblematic places in Paris.
The collection speaks to those who know the weight of repetition but still hold space for possibility.
Take a look at BLUEMARBLE’s Spring/Summer 2026 backstage, captured by the lens of Tiago Pestana during Paris Fashion Week, in exclusive for Fucking Young!
The Spring/Summer 2026 collection isn’t about trends or rules; it’s about movement, play, and the simple thrill of existing without apology.
The collection takes military and workwear staples (timeless, functional) and washes them in something more fluid.
Mike Amiri builds his Spring/Summer 2026 collection like a perfect hotel stay, where different lives collide in sun-drenched harmony.
Tatras has always been about bridges, between Italy and Japan, between form and function, between the crafted and the everyday.
CamperLab arrived at Paris Men’s Fashion Week with the growl of an engine in a concrete garage.
When the world grows dark, Walter Van Beirendonck responds with glittering defiance.
For BLUEMARBLE’s Spring/Summer 2026 collection, creative director Anthony Alvarez Graff found inspiration in the Mont Faron téléphérique of Toulon, a cable car bridging mountain and city.
For Spring/Summer 2026, Feng Chen Wang returns to her roots while pushing forward, a collection that feels like a conversation between memory and the present.
On a drowsy summer afternoon, between the pages of untouched books and the hum of cicadas, Sean Suen found inspiration for his Spring/Summer 2026 collection.
Take a look at EGONLAB’s Spring/Summer 2026 backstage, captured by the lens of Tiago Pestana during Paris Fashion Week, in exclusive for Fucking Young!
This exhibition marks the conclusion of Demna’s ready-to-wear work for Balenciaga, anchored by the Exactitudes collection.
During Paris Men’s Fashion Week, Christian Louboutin transformed the grand halls of the Hôtel de Crillon into a living showcase for its Sartorial line.
For Spring/Summer 2026, EGONLAB presents In Memoriam, a collection that feels both deeply personal and universally resonant.
For Spring/Summer 2026, Wales Bonner marks ten years with Jewel, a collection that feels like flipping through a well-loved wardrobe, one where every piece has a story.
