Kenzo will carry out a new strategy to unveil its FW22 collection
by Gabriel Córdoba Acosta
New times for the French fashion house Kenzo. Nigo – the current creative director – has arrived at the brand to revolutionize it, change the way it works, and above all adapt it to the accelerated pace that fashion is currently experiencing.
What was Nigo’s latest change at Kenzo? Launching monthly campaigns. What do you think has happened with this request? Well, it has obviously been approved.
There is no doubt that the LVMH group has full confidence in what Tomoaki Nagao – Nigo’s official name – is doing and has decided to go ahead with this action and support him as he deserves.
The first campaign, shot by British photographer Thurstan Redding, has already been published through the brand’s social and digital channels, and the truth is that it has been a great success. In it, we can see how several models appear running with a pair of suitcases across a bridge in Paris, with the Eiffel Tower in the background, and wearing the first pieces of the Fall/Winter 22 collection in which the iconic poppy that Kenzo Takada created appears as the protagonist, reimagined this time by Nigo.
A secret of this communication strategy? Kenzo will soon occupy the famous shop windows of the Galerie Lafayette on the Boulevard Haussmann and install two immersive pop-ups. One will be dedicated to women and available until 30 June and the second will be for men and available from 7 June to 15 July.
Interesting times are ahead for the Parisian brand. Kenzo by Nigo FW22 collection is now available on its website.
Inspirational Summer: Manon Lefebvre & Kevin Goke
adidas Originals and Wales Bonner: an indestructible partnership
Get ready to immerse yourself in the epitome of carefree living as Dior takes over the vibrant La Marina district of Ibiza with an epic pop-up store.
Sam Willis is a Los Angeles-based artist and rapper, we caught up over a FaceTime call to discuss his latest double single ‘car pack’.
Delve into the exuberant urban tapestry that blossomed in post-independence Mali, particularly in Bamako.
“For Sun, Sea And Sky” presents carefully curated essentials for your high-summer getaway.
For the latest beach capsule designed by Kim Jones, Dior and Birkenstock join forces once again to unveil their reinvented iconic models.
Prepare to witness a cool fusion as Mickey and his beloved comrades make their grand entrance into the realm of preppy fashion, adorning classic pieces sourced from the illustrious TOMMY HILFIGER Archives.
A new era has just begun and it looks set to be an interesting one.
Prepare to immerse yourself in the irresistible allure of LOEWE Paula’s Ibiza collection, where the spirit of Ibiza awakens your senses and sets your soul free.
This creation elevates high fashion to new heights, revolutionizing the footwear landscape while conscientiously combatting waste.
Giorgio Armani Mare is the perfect capsule collection for lovers of timeless, summery style.
To celebrate Yang Yang and Valentino, the actor stars in a new campaign in Rome, the creative heart of the Maison.
Get ready to embrace the sun-soaked season with GUESS Originals’ captivating new summer collection.
Fashion Designer Aitor Goikoetxea teamed up with photographer Lander Ibarretxe to create this story, in exclusive for Fucking Young!
Captured by the visionary lens of Juergen Teller, this campaign portrays actors, curators, singers, and models—individuals from diverse backgrounds and ages—in a captivating blend of authenticity and staged spontaneity.
Prepare to be captivated by the fusion of Balenciaga’s iconic heritage and the palpable heartbeat of the urban landscape.
To celebrate the encounter between pictorial surfaces and bodies in movement, LEMAIRE produced the first Parisian exhibition dedicated to Noviadi Angkasapura in their flagship store in the heart of Paris.
This summer, KENZO breaks new ground in the world of sportswear with the highly anticipated release of their debut sneaker series designed by Artistic Director Nigo.
Get to know Edward Cuming, an Australian designer based in Madrid and a graduate of the prestigious CSM school in London.
The winners of the three categories of the Andam Fashion Awards are about to be revealed – have you got your favourite yet?
This collaboration pays homage to the quintessential essentials that every music aficionado and festival enthusiast, especially those captivated by Primavera Sound, ought to embrace.
Italian fashion house Ferragamo is starting the new week strong, bringing fresh news from Milan, with the appointment of its first global male ambassador, Jeno Lee.
What color most reminds you of your interpretation of summer?
This year, the legendary Parisian rive-gauche gallerist decided with Luna Laffanour to bring together pieces from the gallery’s collection and also work on the young contemporary designer’s scene.
JJJOUND’s visionary perspective reimagines minimalistic trail footwear, leading to the birth of the extraordinary XT-WINGS 2 model in collaboration with Salomon.
Embracing its signature aesthetic, this captivating line showcases meticulously crafted knitwear in bold proportions, complemented by unconventional outerwear in an understated color palette.
Overwhelmed by all the new music coming out? Here’s a selection of our favorite tracks released this week, from emerging to most established artists, this is your weekly soundtrack!
Photographer Karl Felix has been in charge of taking the images that make up the selection, in which the garments worn by the models stand out, thanks in part to the white background on which they have been portrayed.
