KENZO Celebrates Japan-France Connection in Spring/Summer 2024 Campaign
by Adriano Batista
The KENZO Spring/Summer 2024 campaign showcases the artistic collaboration between the Maison’s Artistic Director Nigo and the photographers Keizo Kitajima and Frank Lebon. The campaign highlights the cultural bridge between Japan and France that Nigo has established through his collection, which was first unveiled on the Passerelle Debilly, a pedestrian bridge over the Seine that connects the Palais de Tokyo and the Eiffel Tower.
The campaign features a diverse cast of models wearing the collection, which draws inspiration from City Pop, a genre of Japanese music from the 1980s that blended pop, funk and boogie. The collection also reflects the legacy of the Maison’s founder, Kenzo Takada, and his contemporary vision of Nigo, who aims to introduce non-Western elements to the Parisian fashion scene. The campaign captures the contrast and harmony between the Japanese silhouettes of the collection and the classical French settings of the city, such as the Rue Vivienne, where the Maison is based, the Place des Victoires, where its historic flagship store is located, the Arc de Triomphe and its metro station, and the Hôtel de Soyecourt, the former home of Karl Lagerfeld.
Check it out below:
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