JIL SANDER Spring/Summer 2024 campaign
by Gabriel Córdoba Acosta
Milan-based German fashion house JIL SANDER, creatively directed by Lucie and Luke Meier, is another of those that has unveiled its Spring/Summer 2024 advertising campaign.
Following the visual aesthetic that characterises it, part of the team that makes up the company decided to travel to Spain, specifically to the Canary Islands, to shoot the images of its latest launch, taken by artist and photographer Jack Davison. The British captured the designer duo’s idea perfectly and represented it in his style, resulting in a selection of contemporary images, in which the models wear neutral-toned, minimalist, and oversized clothes from the corresponding collection.
Of Jack’s participation, Lucie and Luke said: “We are pleased to have Jack Davison interpret our work. His photography is at the same time sharp, soulful, and whimsical; his sense of light, composition, and detail is quite exceptional. He captures moments in the folds of daily life when instinct and form, the visual and the tactile, surface and depth find a balance and an expression. Qualities that we deeply appreciate and that resound with what we do.”
Head to the JIL SANDER website to buy the Spring/Summer 2024 collection and check out the campaign images below:
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