Calvin Klein has unveiled its Spring 2024 Underwear campaign, featuring actor Jeremy Allen White in his first appearance for the brand. The campaign celebrates the iconic Calvin Klein underwear styles, worn by Jeremy with confidence and charisma.

Jeremy, who is a native New Yorker, was photographed by Mert Alas in his home city, capturing his authentic connection to the urban landscape and his empowered energy. The campaign showcases the Spring 2024 men’s Underwear collection, which updates classic Calvin Klein designs with new logos and fabrics for stylish and comfortable everyday wear. The collection includes new Intense Power, Micro Stretch and Micro Mesh styles, which combine bold design and innovative fabrication for sleek and cozy looks. The collection also features essential Modern Cotton and Cotton Stretch underwear, which offer an iconic base for any wardrobe. The Spring 2024 collection presents Calvin Klein’s minimalist essentials with modern innovation and pure sensuality.

The campaign and collection are available on You can also follow the @calvinklein social channels to see more content featuring Jeremy throughout the week.

Check out the campaign images below:


Directed and photographed by Mert Alas
Styled by Emmanuelle Alt