Jacquemus Spring/Summer 2022 Campaign
by Gabriel Córdoba Acosta
French clothing and accessories brand Jacquemus has just revealed (after generating a lot of hype on Instagram) a preview of the Spring/Summer 2022 campaign for its “Le Splash” collection.
It features Bad Bunny as the protagonist and with a fresh and energetic attitude, photographed last month in Miami by Tom Kneller and styled by Zoey Radford Scott, wearing the garments from the collection, both for men and women, breaking all kinds of dress codes and honoring his famous video clip “Yo perreo sola“.
As we can see, the singer appears poolside in a pink linen mini-dress, white socks, and blue mules, but also jet-skiing in just a magenta inflatable waistcoat or riding a bike in a grey suit adorned with oversized glass beads.
That’s all for now, although Jacquemus says we’ll be seeing more soon. We’ll have to wait and see what he surprises us with next time.
SONG FOR THE MUTE Fall/Winter 2022
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