Introducing Nelma Soi
by Adriano Batista
Nelma Soi focuses on creating garments that represent today’s working-class youth, therefore the brand does not focus on gender. Using mostly digital print and experimental textiles, hidden messages about the future are created and document our collective experiences.
Titled “FINAL ROUND”, this is a contemporary collection which displays and opens a dialog about today’s working-class youth who share the same struggles but that remains strong in order to achieve their desired aspirational lifestyle. “We are the ones working underpaid jobs and running around to achieve our dreams. Growing up in the ’90s surrounded by developing technology we immersed ourselves in hip hop and Japanese culture which has molded our generation worldwide.”
SHOT BY HOLLY RAE JONES (@hollyraejones)
CLOTHES BY NELMA SOI (@nelmasoi)
MODELS – ARRAN(@ajhorton), JOSIANE (@j0sianep0zi), EZENNA (@ezokotcha), YONA LACI, AUDEN WOOLDALL (@a_du_tre)
VIDEOGRAPHY AND GRAPHICS BY ILTO SOI (@iltosoi)
VIDEOGRAPHER ASSISTANT – KAYESHA CLARKE (@kayeshaclarke)
FASHION ASSISTANT – HASLET VURAN
Boys 2 Men
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