Introducing GUY LAB
by Adriano Batista
Designed to form the foundation of the fashion-focused man’s wardrobe, Guy Lab’s first offering is a line of premium mens underwear and basics, combining the ease of leisure wear with the complexity of a designer collection.
The brand’s vision is based upon perpetual evolution…stemming from designer, Guy Hastie’s exploration of the purpose behind discovering one’s inner self. This forms the underlying premise of ‘encouraging the wearer into formerly unknown realms of awareness’.
The label’s commitment to quality and craftsmanship is reflected in every step of the creative process. All pieces are Australian made — right down to the fabric. The highest-quality cottons are sourced from certified organic farms in India and China, and milled locally in Australia.
Guy Lab’s inaugural collection centres around three modules that collide to create a new vision for the mens underwear market:
01/ CORE Classic shapes of the highest quality. Wear the CORE range every day and enjoy the tactile intimacy between fabric and skin…nurtured through every fibre.
02/ SERIES Elevate. Inspire. Communicate. An exploration in ‘form and function’, SERIES inspires the wearer to choose styles that best reflect individuality and purpose.
03/ MANTRA Be empowered. Each season a MANTRA is chosen…influencing the direction and vision of the collection. ‘We must bring our own light into the darkness’ celebrates the wearer’s exploration of sensitivity and self, and the claiming of esoterica.
www.guylab.co
Ylati Footwear Fall/Winter 2015 NERO Lookbook
01 Edition
Eton and Tretorn have teamed up for a fresh take on preppy-meets-sporty style.
While photographer Jack Alexander shot James Arthur, we sat down for a chat to discover more about this new era.
LACOSTE is back with a fresh global campaign for 2025, and this time it’s all about playing with legends, both the brand’s classic pieces and the influential people who wear them.
Levi’s® new Linen+Denim collection for SS25 solves the warm-weather denim dilemma by blending two classic fabrics into one breathable, lightweight solution.
At a time when LGBTQ+ rights face growing threats, art becomes more than personal expression. It is an act of resistance.
This June, Pitti Uomo 108 turns its focus on fashion that values experimentation and a clear-eyed view of what comes next.
Aidan Scout captured by the lens of Michael Kai Young and styled by Shaun Marq, in exclusive for Fucking Young! Online.
Built for relaxation, the clothes are designed with loose fits and lightweight fabrics, perfect for long, lazy days and warm evenings.
Emporio Armani and Our Legacy Workshop are back in business with their new collaboration: a Spring/Summer 2025 collection.
Earlier this year, four-time Formula 1 champion Sebastian Vettel joined Swiss clothing brand Neumühle for a special lesson at a Swiss school. The topic? Circularity.
Stüssy unveiled the lookbook for its Summer 2025 collection, photographed by Antosh Cimoszko and styled by Landon Ebeling.
Born in Chuhuiv, a small town in Ukraine’s Kharkiv region, Roman’s earliest memories are of wind, open fields, and the vastness above.
Teaming up with Ray-Ban, A$AP Rocky introduced the Wayfarer Puffer, a new take on sunglasses that mixes hip-hop energy with precision craftsmanship.
The festival has been a political statement, an artistic movement, and a safe space for imagining new narratives.
Australian eyewear brand Le Specs has joined forces with No Problemo for a first-time collaboration.
The move combines the strengths of both agencies, backed by The Independents group, which acquired Lucien Pagès in December 2024.
Vivobarefoot has unveiled the Tabi Gen 01, the world’s first fully custom 3D-printed barefoot sandal.
The well-known MET GALA has already taken place. Here are our favorite looks!
British fashion house Vivienne Westwood, creatively directed by Andreas Kronthaler, unveiled the lookbook for its Fall 2025 collection.
STWD by Pull&Bear is all about championing new talent and celebrating the fluid, shape-shifting energy of today’s youth.
For the event, PAF will stage a presentation designed specifically for Pitti’s international audience.
In the golden haze of Barcelona’s streets, La Melancolía and Rassvet converge in a collaboration that feels like a memory half-remembered.
Japanese footwear brand grounds is teaming up with Los Angeles boutique H. Lorenzo to re-release the SPIKE SNEAKERS, originally created in collaboration with Belgian designer Walter Van Beirendonck.
There are performances, and then there’s Maraña—an experience that defies easy categorization.
Summer in the city means heat, humidity, and the need for footwear that can keep up.
Valentin Leuzzi photographed and styled by Agustin Prieto, in exclusive for Fucking Young! Online.
PUMA and ROMBAUT are back with the second installment of their “Levitation” collaboration, a shoe that doesn’t just sit on the ground but seems to float above it.
The Italian brand has unveiled its “Gucci Lido” campaign, starring Daisy Edgar-Jones, Aliocha Schneider, and David Jonsson, shot by photographer Jim Goldberg.
French fashion house Dior presents the latest capsule of its ‘Icons’ line for the Fall season, designed by Kim Jones.
MR PORTER’s latest High Summer campaign brings together 38 pieces designed for warm days and effortless style.
