Initiative Audace: Morocco’s Sustainable Accelerator for Fashion
by Anna Barr
The fashion industry is undergoing a profound transformation; from inclusivity, fair pay, confronting cultural appropriation, to sustainability. Beyond fashion, interior design and the beauty sectors are facing a similar wakening. Morocco is one of the European Union’s largest textile and garment manufacturers that is strategically significant because of its free-trade agreements, free-trade zones, and artisans. If you look in your sweaters, jeans, and leather, you are sure to find some Made in Morocco. For a future that beats both fast fashion and can compete with luxury, the first step is going green. And that’s what brought us to the Audace in Rabat.
Since 2021, Audace quickly emerged as a key player in promoting sustainable Moroccan creations. This season also saw support from the prestigious Andam Awards which saw founder Nathalie Dufour sit on the jury of the Audace Awards which includes the Sustainability Award for the brand which has demonstrated its positive impact on the planet and society.
“Initiative AUDACE is an ambitious project, both human and inspiring, which aims to bring out Moroccan creative talents with “Green Made In Morocco” brands and open the door to industrialization for them.” Stated Youness Bouchida, Founder “In order to help them professionalize their approach, we accompany them in the development of their brand, the integration of sustainability and ethics in their creation, in order to achieve the level of global competitiveness required. It is with this in mind that Initiative Audace provides support and assistance to Moroccan creators of clothing, cosmetics and design.”
With the incubator’s mission to guide and propel talented creators, to open the doors to the cultural and creative industries for them but also to make Morocco and its know-how shine beyond its borders, through networking we got to see up close the collections from Belle & Bowie, Cousu cuir, Cup of sea, Hanout, Lune de jour, Maison les Énervés Mashrika, Mina Binebine, Rue des Tilleuls, Summer Forever Sm design in addition to jewelry, accessories, design, and beauty products.
The weekend kicked off with Initiative Audace’s first fashion show at the Fairmont Rabat. Around ten looks from the other designers paid tribute to the tragic events which shook the Haouz, by parading an outfit in the ocher colors of Marrakech. Saturday marked the first major professional meeting of sustainable creation in Africa which included an international B2B concept store at The Tour Hassan Palace followed by the Audace Awards in the evening. The second edition to award Moroccan designer also came in the form as a charity gala to support the national solidarity effort paying tribute to those affected by the earthquake thanks to a donation collection platform set up so that guests could make donations (from 100 euros) to participate in the collective effort. The donations were be sent directly to the sovereign fund created for this purpose.
Audace 2023 Award Winners:
The Grand Prix Audace: Contre-Alée
The Young Designer Prize: Belle & Bowie
The Heritage Prize: MYROC
The Sustainability Award: Rhita Créations
Photos courtesy of Audace
Edwin x Jonathan Castro
Balenciaga’s Latest Music Mix by Jay-Jay Johanson
The book challenges narrow ideas of beauty and masculinity by simply letting men exist, unpolished and unapologetic, across generations.
The Guggenheim Museum Bilbao has opened the Barbara Kruger exhibition, Another day. Another night., curated by Lekha Hileman Waitoller and sponsored by Occident. This exhibition expands her audience and influence while pushing the limits of modern art… »
Forget ironed polos and pristine blazers. Peter Wu’s Spring/Summer 2026 collection is a tribute to the thrifted sweaters, the cut-off Dickies, the flannel pajama pants worn to early morning lectures.
Amsterdam’s Daily Paper has teamed up with Oakley to reimagine the Gascan sunglasses, combining streetwear storytelling with technical innovation.
Berlin’s KitKat Club became the perfect runway for #DAMUR’s Spring/Summer 2026 collection, “Get Wet.”
COLRS unveiled its Spring/Summer 2026 collection “JUMPING FENCES” during Berlin Fashion Week, bottling the reckless energy of a Brazilian summer.
On July 1st at Berlin’s old Tempelhof Airport, BALLETSHOFER staged a runway show that challenged how we dress for travel.
At Berlin Fashion Week, Andrej Gronau presented its Spring/Summer 2026 collection, Alpine Fiction.
At Berlin Fashion Week, Orange Culture unveiled its Spring/Summer 2026 collection, “In the Shadows.”
Berlin Fashion Week served as the stage for SF1OG’s SS26 collection, a deeply personal examination of love’s darker edges, obsession, fragility, and emotional unraveling.
Lenny aka Futura 2000, took the time to speak with us ahead of the exclusive launch.
This summer, Ludovic de Saint Sernin revisits Fire Island to relaunch its swim line with a campaign steeped in erotic freedom and community reverence.
Chitose Abe remains one of the most avant-garde voices of her generation, capable of injecting freshness, desire, and direction into a fashion that needs it more than ever.
K-Way’s new men’s summer collection focuses on keeping things cool, comfortable, and practical.
PUMA and JJJJound have done it again. Their latest collaboration takes the spiked silhouette of the 1999 PUMA Mostro and strips it down to its essentials.
This Pride month, The Barcelona EDITION isn’t just waving a flag—it’s becoming one. From graphic art explosions to drag royalty brunches, the hotel pulses with a raw, vivid celebration of queer creativity, inclusion, and unfiltered joy.
At Galerie Sultana, Gardouch presented its second collection, Playing Pretend, not as mere clothing but as objects that hold fragments of memory.
Zico steps into the brand’s world as part of its ongoing mission to connect with cultural leaders across fashion, music, and art.
The “White” Pack reimagines Skepta’s signature Skope Forever sneaker in an arctic palette.
The question hangs heavy in the air: How do we keep making clothes when the world burns?
Haderlump’s Spring/Summer 2026 collection breathes new life into Ex Libris, translating these historical markers into wearable narratives.
Francesco Risso joined forces with artists Olaolu Slawn and Soldier Boyfriend for something raw, immediate, and deeply personal.
For Spring/Summer 2026, David Koma presented I LOVE DAVID at Berlin Fashion Week, a menswear collection that balances humor with depth.
SLⱯY, unveiled during Berlin Fashion Week, takes the ancient tale of Saint George and the Dragon and flips it into a meditation on modern battles.
Change isn’t always about moving forward, but sometimes, it’s about holding on. For their Spring/Summer 2026 collection, Milieuschutz, Richert Beil explores exactly that tension.
Inspired by the hidden love stories of novels like Maurice, Swimming in the Dark, and Young Mungo, the collection moves through three emotional stages of queer coming-of-age: concealment, self-acceptance, and the bittersweet weight of memory.
Through its new CGI campaign, “Beyond Real, Beyond Now,” and a community-driven approach, REVERSIBLE is bridging the gap between inspiration and accessibility.
Eugenio Elverdin photographed by Lucas Ricci and styled by Gaston Olmos, in exclusive for Fucking Young! Online.
There’s a particular kind of freedom that comes with movement, and AMBUSH’s Spring/Summer 2026 collection, “Tribe on the Move,” captures that feeling.
Louis Vuitton’s latest travel campaign takes viewers on a visual journey through China, reimagining travel as an experience rather than just a destination.
