GUESS Originals Summer 2024 campaign
by Gabriel Córdoba Acosta
Nowadays, an increasing percentage of people choose the countryside over the beach during Summer. This trend is taking on a special significance and is even being transferred to the fashion industry, to the point that some brands are embracing it, like GUESS Originals, which instead of shooting its Summer 2024 campaign in a coastal setting, has done so in a rural one. Why? Because they want to differentiate themselves from the rest and because the prepared offer was better suited to the location; the perfect scenario to relaunch the RealTreeCamo collaboration.
That collab has been showcased in the images accompanying the launch of the offer, shot in Georgia by photographer Neri and featuring emerging rap star CAMO. The Atlanta native can be seen wearing workwear-style garments in earth tones and pinks, including lightweight windbreakers, utility waistcoats, work shirts, and cargo shorts. The most significant aspect of them, apart from their design, are the fabrics they are made of, nylon and canvas.
What do you think of the GUESS Originals Summer 2024 collection and campaign? Regarding the first one, if your opinion is positive and you are considering buying something, you should know that it is already available on its website.
Charles Jeffrey Loverboy Presents 10-year Anniversary SS25 Collection
Salomon’s Homage to Haute Savoie: The XA PRO 3D LA YAUTE
ROMBAUT and PUMA held a launch event for Season 2 of their collaboration in Shanghai.
The Carhartt WIP preview for Spring/Summer 2026 focuses on the shift from cold to warm weather.
JW ANDERSON has opened a new store on London’s Pimlico Road, an area known for its antique and design shops.
Marnix Eyckmans photographed by Aitana Valencia and styled by Ana San José with SS26 pieces from Dior Men, for the DREAMCORE issue of Fucking Young! magazine.
PUMA and the British fashion brand Represent have unveiled their second collaborative shoe.
Eyewear brand Vooglam has teamed up with streetwear label Tombogo for its first limited-edition collaboration.
OUR LEGACY WORK SHOP and ROA have released a new capsule collection. This marks their fourth and most extensive collaboration to date.
Madrid is preparing to welcome one of the most powerful emerging voices on the indie scene: Sombr, the young New York artist who has turned his raw sensitivity and generational vision into a global phenomenon.
Chino Amobi’s new project, “Eroica II: Christian Nihilism”, marks a striking and deeply personal return from an artist known for expanding the edges of sound, image, and storytelling.
The work is part of the brand’s ongoing research into biomimicry, material science, and textile technology.
Arts of the Earth at the Guggenheim Museum Bilbao is an ambitious exhibition on humanity’s shifting relationship with our planet, soil, and biodiversity.
We talk to Callum Eaton about tension, humour and the objects that inspire his new exhibition.
Denim Tears has launched its own proprietary line of denim, titled DENIM TEARS DENIM BY DENIM TEARS.
Inspired by the folklore and spirit of flamenco, the collection captures the movement and emotion of the dance through silhouettes, contrasts, and details.
ALAINPAUL has created the costumes for a new ballet, Drift Wood, at the Opéra national de Paris.
MODUS VIVENDI presents its Fall-Winter Black and White edition, a collection that drifts in from a retro art universe and lands right inside the pulse of modern urban life. The vibe is graphic, fluid and inclusive, as… »
We put together this last-minute holiday gift guide built around the things we actually love to give (and receive).
Jack Archer photographed and styled by Julian Freyberg, in exclusive for Fucking Young! Online.
Ten pieces that say: You tried to erase us. Here we are anyway. And we’re making clothes loud enough to wake the whole city.
There’s a quiet light that runs through Óscar Casas’ work, an energy that feels both instinctive and deliberate, like someone who has learned to move between dream and reality with ease.
Heron Preston has officially relaunched his namesake fashion label.
Bosco travels with an analog camera not just to document places, but to understand them.
Casablanca presents its Resort 2026 campaign, shifting its focus to Los Angeles.
Out of Australia’s sticky summer nights comes Full Flower Moon Band — a name that’s gone from whispered cult obsession to one of the country’s most ferocious live exports.
The project offers a perspective on transformation, giving a second life to materials shaped by use in motorsports.
Together with Olivia and Ouriel, we met up in Paris to discuss creativity, criticism and the importance for artists to collaborate.
For the Louis Vuitton Pre-Fall 2026 collection, Creative Director Pharrell Williams turns his focus to Central Park in New York.
Moncler Grenoble presents its Fall/Winter 2025 collection, uniting high-performance design with metropolitan style for modern mountain life.
The McQueen Spring/Summer 2026 Pre-Collection is set against the backdrop of Eltham Palace.
Jen Deleusse at UNO Models shot by Camilo Delpin and styled by Celia Villa, in exclusive for Fucking Young! Online.
