GUESS Originals Summer 2023 Campaign
by Adriano Batista
Get ready to embrace the sun-soaked season with GUESS Originals‘ captivating new summer collection. This time, lighter fabrics take center stage, showcasing a harmonious blend of cream, indigo, and muted orange tones. As a tribute to the laid-back spirit of Southern California, the campaign effortlessly captures the essence of summertime, offering a range of vintage-inspired t-shirts, breezy mesh tops, and playful beach accessories that exude coastal charm.
Reflecting the collection’s carefree spirit, the campaign features a group of friends lounging and unwinding in their backyard, basking in the warm California sunshine. This visual narrative beautifully showcases the brand’s commitment to innovative designs, premium prints, captivating colors, and high-quality fabrics.
Check it out below:
Adarrak
Valentino announces Yang Yang as its new brand ambassador!
MELLER and Drumsheds have come together to create a unique pair of sunglasses that celebrate the unsung heroes of the party scene—the friends who give their shoulders so others can see better.
The brand reopened the legendary Milan store—not as a physical space, but as a digital experience.
“We believe in the power of creativity and the importance of cultural expression, especially in times of uncertainty.” – Sofia Tchkonia
Introducing the Levi’s® Linen + Denim collection, a line of lightweight, stretchy denim blended with linen.
Each item is designed to meet the needs of modern travelers, combining practicality, durability, and a touch of sophistication.
Gabriel Robles at Next Models captured by the lens of Torian Lewin, in exclusive for Fucking Young! Online.
Matsuda’s work captures the strange and often absurd side of everyday life, blending humor with a touch of unease.
Jimmy Fairly’s Spring 2025 campaign, titled Jimmy Fairly Homme, is a fresh step for the brand.
LOEWE has announced the release of Crafted World: Jonathan Anderson’s LOEWE, a large-format book celebrating Jonathan Anderson’s ten years as the brand’s creative director.
This collaboration marks a special moment for Kith and New Balance, blending classic design with new ideas to celebrate the opening of Kith Osaka.
South Korean brand Songzio has teamed up with The Simpsons for its latest collaboration.
Balenciaga’s Summer 2025 campaign, photographed by Nadia Lee Cohen, takes inspiration from classic Hollywood costume tests.
The Oakley® Latitude SS25 Collection looks to the future by combining nature’s inspiration with practical, innovative design.
The collection includes 330 pieces, covering everything from everyday spring and summer clothes to vacation wear, with new items being added throughout the season.
The images shot by Mario Sorrenti, along with a video set to his track “EoO,” highlight Bad Bunny’s confidence and natural charm as he models Calvin Klein’s latest designs.
Daniil at Francina Models photographed by Jose Martinez, in exclusive for Fucking Young! Online.
The ADAM JONES 2025 Collection is deeply personal, drawing inspiration from memories of growing up in rural Wales during the 1990s.
The 35th edition of 080 Barcelona Fashion, taking place from April 1 to 4 at the Sant Pau Art Nouveau Site, solidifies its position as a key event in the international fashion world.
GUESS JEANS has added American singer-songwriter Brent Faiyaz to its latest campaign, photographed by Liam MacCrae.
“Although my time at the House is coming to an end, the LOEWE story will continue for many years to come and I will watch with pride as the incredible Spanish brand I once called ‘home’ continues to grow.”
Trashy Clothing’s Fall/Winter 2025 collection, titled Humiliation Rituals, explores the uneasy relationship between power and control.
Glass Cypress’s Spring/Summer 2025 collection, PRÊT À MANGER, is a deep dive into nostalgia, sensuality, and isolation.
These candles are designed to bring fresh, aromatic scents to outdoor spaces, capturing the essence of nature and Mediterranean summers.
Designer Sébastien Meunier has collaborated with Russian-American writer, artist, and activist Slava Mogutin for his Fall/Winter 2025 collection.
Two collections will be presented: “THE LIMIT DOES NOT EXIST,” a collaboration with Berlin-based artist Andi Fischer, and “TOM ALL OVER MY BODY,” created with the Tom of Finland Foundation.
Rihanna is back with a new FENTY x PUMA collection, bringing her signature style to sporty designs.
Buzz, George, Charlie, Zakari and Max photographed by Simon Thistle and styled by Lewis Stratton, in exclusive for Fucking Young! Online.
Arturo Obegero unveiled the campaign for its Spring/Summer 2025 “El Amor Brujo” collection, captured by the lens of Luca Mastroianni.
NAMESAKE’s Spring/Summer 2025 collection, titled “OFFSHORE,” is a deeply personal exploration of family, heritage, and growth.
To celebrate its 50th anniversary, Camper has released a special hardcover edition of its Mediterranean magazine, The Walking Society.
