Get ready to embrace the sun-soaked season with GUESS Originals‘ captivating new summer collection. This time, lighter fabrics take center stage, showcasing a harmonious blend of cream, indigo, and muted orange tones. As a tribute to the laid-back spirit of Southern California, the campaign effortlessly captures the essence of summertime, offering a range of vintage-inspired t-shirts, breezy mesh tops, and playful beach accessories that exude coastal charm.

Reflecting the collection’s carefree spirit, the campaign features a group of friends lounging and unwinding in their backyard, basking in the warm California sunshine. This visual narrative beautifully showcases the brand’s commitment to innovative designs, premium prints, captivating colors, and high-quality fabrics.

Check it out below: