The House presents the Gucci HA HA HA advertising campaign, performed by British singer-songwriter and actor Harry Styles, capturing moments of the human longing for masculine transformation. It is the natural continuation of an adventure of shared creativity that began when Gucci’s creative director, Alessandro Michele, proposed to his friend Harry Styles to develop a ‘two-headed’ collection. Presented in June 2022, Gucci HA HA HA – syneresis of the initials of ‘Harry’ and ‘Alessandro’ – is a collection that symbolizes the culmination of a creative journey for two born from a deep bond of friendship.
“I am very happy to attend the materialization of this project. I have known Alessandro for years and he has always been one of my favorite people. Watching him work always inspires me, so working on this collaboration with him has been something very special,” says Harry Styles. Now, the artist is the star of a campaign for which he not only lends himself physically in face and body, but also lets his effusive emotionality flow while assimilating all the ‘meanings’ intrinsic to the collection.
A fact evidenced by the way he plays with the scenic elements of everyday life: a chair, a plant or a sofa. And, even more so if possible, for the gestural naturalness with which he handles accessories, without giving special importance to a hat or a bag. And it is precisely a bag, the Gucci Bamboo 1947, which is integrated into the narrative of the campaign as a paradigm of the renewal of the masculine world.
Gucci HA HA HA arises from a game between two friends who decide to combine all those little oddities resulting from their quasi-childish visions. This creative resource enables tailored jackets, formal suits, coats with Prince of Wales prints and other pieces in the collection to reflect the essentiality of fashion that tends to manipulate symbols to transform them into elements of autonomy in favor of renewal. and cultural revolution.
Images and video, captured through the lens of Marck Borthwick, tell the story of this avant-garde adventure. Fruit of the interpretation of Harry Styles, the collection exhibits a masculine vanity free from hypocrisy and the false objections that conventionalism dictates. In photo after photo, Styles stages a theatrical piece that transforms the male wardrobe into a platform of freedom.
In a time of movement and uncertainty, Estelita Mendonça’s Spring/Summer 2026 collection questions what clothing means when stability feels like a luxury.
Take a look at C.R.E.O.L.E’s Spring/Summer 2026 backstage, captured by the lens of Spencer Stovell during Paris Fashion Week, in exclusive for Fucking Young!
Glenn Martens’ Maison Margiela Artisanal collection doesn’t just borrow from history, but it fractures it, reassembles it, and wears it like a second skin.
For Spring/Summer 2026, AV Vattev’s Bohème collection takes its cues from two iconic worlds: the effortless cool of French New Wave cinema and the raw energy of British music subcultures.
Concrete Husband talks about turning psychological collapse into industrial soundscapes, confronting darkness on Berghain’s dancefloor, and why dark techno is, above all, sexy.
We had the chance to catch up with Ohio-born, Brooklyn-based designer Kody Phillips in his Paris Fashion Week showroom where he unveiled his Spring/Summer 2026 collection.
Dean and Dan doubled down on their love of fashion’s most dramatic moments, remixing 80s power dressing, 90s grunge, and 2000s excess into something entirely their own.
Telekom Electronic Beats (TEB) and 032c are turning 25, and they’re celebrating with a capsule collection and an installation by Harry Nuriev. Titled All is Sound.
Cult Korean menswear brand THUG CLUB teamed up with designer IZZY DU for an unforgettable dinner and afterparty at the mythical Lapérouse during Paris Fashion Week.
Jonathan Anderson has always treated fashion like a carefully assembled collection, mixing the unexpected, trusting his instincts, and binding it all together with a strong point of view.
Louis Vuitton has introduced its latest Silver Lockit 2025 collection, developed in partnership with Felix, the brand’s Ambassador and UNICEF Goodwill Ambassador for Korea.
The Salomon XT-6 wasn’t made for sidewalks. Born for punishing mountain trails and ultra-distance races, its technical DNA speaks to wilderness endurance.
Turn the page. Breathe deep. Your pupils are already dilating. The high is coming.
Issue 26 brings together two electrifying covers that take the dopamine dive from Sadiq Desh captured by Cris Cerdeira to multidisciplinary visual artist and photographer Tomás Pintos’ cover story, Besos hasta agotar stock (Kisses Until Sold Out), developed from the live performance creating a space where glamour
meets exhaustion.
