Gant Fall/Winter 2025 Campaign
by Adriano Batista
Gant’s Fall/Winter 2025 campaign finds its home in a familiar place: the worn-in booths and historic walls of a classic New York City restaurant. It’s not about a far-off location or a fantasy. It’s about a “day in the life,” and the easy style that unfolds within it.
The cast feels like a gathering of interesting people you might actually meet. There’s model and musician Ali Latif; model Anne V, with her deep history in fashion; and Jason Jules, an author known for his work on style. Together, they give a sense of real connection and personality.
This feeling is captured by photographer James Harvey-Kelly, whose images reflect the collection’s grounded aesthetic. The clothes are timeless American sportswear, but this season, they are infused with the spirit of the outdoors. It’s a balance of form and function, made for the transition from the city to nature.
The men’s collection uses rich, seasonal colors like Mahogany Brown and Moss Green. It explores bold preppy graphics and clean silhouettes. Key pieces include a leather shearling coat that looks comfortably worn-in, a suede rodeo shirt with matching jeans, and a nubuck double-decker coat.
Check it out below:
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