From Verzasca to Ascona: Neumühle SS22 Campaign
by Adriano Batista
Every 20 years, the reservoir in the Verzasca Valley in the south of Switzerland is emptied to maintain the power lines. A crater unfolds with old wine terraces, a road and ancient trees that otherwise stay underwater. Neumühle took advantage of this unique opportunity and went on a tour with Nina and Shafic to show their Spring/Summer 2022 campaign in a place that may be under water again today, as the lake is slowly but steadily being replenished naturally, through rain and mountain water. The photos were captured by Claude Gasser.
www.neumuhle.ch
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