AMIRI reveals California-born actor Angus Cloud as the face of the house’s inaugural Icon Campaign, photographed by Karim Sadli under the creative direction of Jonny Lu. Photographed in LA, Cloud is depicted in a series of artistic portraits guided by the brand’s distinctive lens. In a setting inspired by modernist design and cinematic stills, lighting and composition techniques are used to highlight the 23-year-old’s creative free-spirit in an effortless and refined manner.