FASHION MAKES SENSE AWARD 2019 Program
by Anna Barr

There is has been great emphasis on the environmental impact that fashion leaves behind. The pressure to consume needs to be lifted. Young designers have been leading the way in recent years, focusing more on handcrafted items, capsule collections, and creating a multi-layered universe where clothes are just one form of communication. Most of all, they are looking for solutions where the giants in the industry have burnt forests to raise cows for leather to unsafe workplaces. Sustainability is becoming an even more prominent subject on the global agenda.
Encouraging a sustainable approach from transparency, ethics to the environment FASHIONCLASH is to present the 3rd Fashion Makes Sense Award after the success of last year. FMSA has become an even more important project for FASHIONCLASH, but also for young designers from all over the world. On the one hand, FMSA’s goal is to development and support of young fashion designers and on the other hand to contribute to awareness about sustainable fashion among the general public.
This year’s ten finalists with present two looks at the Cube Design Museum followed by one during the FASHIONCLASH Festival 2019 at the SAM Decorfabriek. The Jury Prize is awarded €2.500,- and the Audience prize of €1000. With the funds, the designer will create a sustainable collection to be shown at the 2020 Festival Edition.
OPENING PROGRAM
The FMSA exhibition will be officially opened on September 28 at Cube Design Museum with an in-depth program consisting of workshops and talks. The program this day is as follows:
10:00 – 14:30 / Workshop 1: JOIN Collective Clothes (Anouk Beckers)
11:00 – 12:30 / Workshop 2: Awareness Fashion (in light of Fashion House Project)
11:30 – 14:30 / Workshop 3: Hackaton Speculative Future Fashion, Theo Ploeg
14:45 – 16:15 / Fashion Talks met sprekers: Karin Vlug (UNSEAM), Linda Valkeman (OBRONI WA WU), Amber Jea Slooten (The Fabricant), Esther Muñoz Grootveld, Iris Ruisch, Branko Popovic (Taskforce Fashion)
16:15 – 17:30 / Official opening FMSA 2019 Exhibition & Public Voting
Y/PROJECT Fall/Winter 2019 Campaign
Diesel Fall/Winter 2019 Campaign
Photographer Gorka Postigo’s new book, You’ll Never Meet My New Friends, launched at LSD Paris during Paris Photo Week.
Ami Paris presents its festive collection, Ami Holidays.
The Salomon XT-Whisper Aries Arise is a collaboration that looks to the past and the future.
MRKNTN presents its Spring/Summer 2026 collection, titled SAINT-MAURICE.
Balenciaga becomes the first luxury house to collaborate with the video game PUBG: BATTLEGROUNDS and its mobile version, PUBG MOBILE.
AMIRI’s Pre-Spring 2026 draws inspiration from John Hughes’ 1985 film, The Breakfast Club, paying homage to its universal story and the contradictions of youth.
The CASA LOEWE concept blends high-end retail with the personal feel of an art collector’s residence.
The drop is a focused exploration of college sports culture from the American South.
Personal Parade presents its new season, “Return to Eden.” This is the brand’s first collection dedicated entirely to homewear.
Drop Books has released its second publication, titled “Wildness.” The book is a collaboration between photographer Mark Borthwick and fashion designer Duran Lantink.
Church’s presents its Holiday 2025 campaign through a series of festive scenes.
Benzene is a new streetwear brand built on a specific kind of modern contradiction.
Mexican artist Gabriel Santiago has released a new single titled “Homoerotic.”
Balenciaga has launched a new series focused on American football.
Paul Smith has unveiled its new “Night to Day” campaign, featuring the American actor Walton Goggins.
The campaign’s narrative is a journey that captures the spirit of travel through different lights: the Parisian sunset, the break of dawn, and the glow of a bonfire.
Givenchy presents its Spring 2026 campaign, the second in a series of portraits by photographer Collier Schorr.
Malte Berglund Adrian at ACE Models captured by the lens of Joey Leo, in exclusive for Fucking Young! Online.
La Fábrica presents “NIKE. Design in Motion” in Madrid, an exhibition that traces six decades of the brand’s history.
Lacoste presents its Holiday 2025 campaign with the idea that style is the best gift.
LOEWE Perfumes has introduced three new scented candles to its Home Scents collection.
After fifteen years under the creative reign of Olivier Rousteing, Balmain steps into a fresh era.
Levi’s® and designer Kiko Kostadinov present their second collaborative men’s collection.
untitlab®’s Fall/Winter 2025 campaign, titled “THE TRADE,” follows a figure moving through East London.
Stone Island and New Balance continue their partnership with a new release focused on football.
In the digital age, a “personal brand” is often a carefully curated facade. But for Carlos Vasconcellos, it’s something far more authentic: a direct line to his soul.
Acne Studios has released its selection of holiday gifts for the FW25 season. The offering includes a range of the brand’s signature items.
KALEOS Man introduces its Fall/Winter 2025 campaign within an experimental music lab.
The project began as an item for the gift shop of his retrospective at the Palais Galliera museum in Paris.
TATRAS presents a new project titled “Layers of Japanese Craft.” It is a limited-edition capsule collection created with the traditional lacquer artisans of Wajima city.