Eastpak’s “Built To Resist” 2024 campaign is a celebration of individuality and resistance to the mundane. With a legacy dating back to 1952, Eastpak remains at the forefront of fostering self-expression through its innovative and artistically collaborative collections. This year, the spotlight shines on cosplayers, the embodiment of transformation and creativity, as they invite you to unleash the truest form of yourself or any version you aspire to be.

The campaign is more than just a call to action; it’s a movement towards embracing the unique and the unconventional. Eastpak encourages you to step out of the daily grind and into a world where your personal style knows no bounds. With a palette of colors and a variety of designs that defy the ordinary, the brand’s iconic styles are a canvas for your imagination. This is not just about carrying a bag; it’s about carrying your story, your identity, and your dreams.

Check out the campaign images below: