DSQUARED2 Spring/Summer 2024 campaign
by Gabriel Córdoba Acosta
DSQUARED2, one of the most daring fashion houses of recent times, has recently unveiled its Spring/Summer 2024 advertising campaign, which comes as a powerful statement of the firm’s bold vision of the industry’s freedom.
The campaign, whose main theme is porn and the decade in which it flourished in the 1990s, was directed and shot by renowned British photographer Nadia Lee Cohen and stars Nataša Vojnović, Tony Ward, Brady Johnson, Hudson Primo, and Mahi. All of the above-mentioned participants put a lot of effort into making the images and videos look authentic. As a curiosity, according to the company’s press release, the cast was given lines on the morning of the shoot, just as they would have been on an adult film set in that decade, to produce an awkward, inexpressive, and flawed performance, a fact that the in-house creative team found more charming and appealing.
Founders and creative directors of DSQUARED2, Dean and Dan Caten, have again ensured that racy fashion doesn’t become tacky and that there’s a great need to have fun – in every aspect.
Have a look at the DSQUARED2 Spring/Summer 2024 campaign below:
Lluís Garau: Naked Weapon
Dior x Stone Island collab is the surprise of the week
The well-known MET GALA has already taken place. Here are our favorite looks!
British fashion house Vivienne Westwood, creatively directed by Andreas Kronthaler, unveiled the lookbook for its Fall 2025 collection.
STWD by Pull&Bear is all about championing new talent and celebrating the fluid, shape-shifting energy of today’s youth.
For the event, PAF will stage a presentation designed specifically for Pitti’s international audience.
In the golden haze of Barcelona’s streets, La Melancolía and Rassvet converge in a collaboration that feels like a memory half-remembered.
Japanese footwear brand grounds is teaming up with Los Angeles boutique H. Lorenzo to re-release the SPIKE SNEAKERS, originally created in collaboration with Belgian designer Walter Van Beirendonck.
There are performances, and then there’s Maraña—an experience that defies easy categorization.
Summer in the city means heat, humidity, and the need for footwear that can keep up.
Valentin Leuzzi photographed and styled by Agustin Prieto, in exclusive for Fucking Young! Online.
PUMA and ROMBAUT are back with the second installment of their “Levitation” collaboration, a shoe that doesn’t just sit on the ground but seems to float above it.
The Italian brand has unveiled its “Gucci Lido” campaign, starring Daisy Edgar-Jones, Aliocha Schneider, and David Jonsson, shot by photographer Jim Goldberg.
French fashion house Dior presents the latest capsule of its ‘Icons’ line for the Fall season, designed by Kim Jones.
MR PORTER’s latest High Summer campaign brings together 38 pieces designed for warm days and effortless style.
The first instalment of the “América” collection by Mexican-American designer Willy Chavarría has arrived in stores.
Sheep Inc. has launched FIBREGEN™, a new kind of fabric that combines comfort with real environmental benefits.
Sergio Solís photographed by Pablo Castillo and styled by Joel Pardo, in exclusive for Fucking Young! Online.
Carne Bollente’s latest collaboration, Never Enough, pairs the brand’s sex-positive designs with the work of Greek photographer Spyros Rennt.
Just easy chemistry between friends, spontaneous laughter, and the kind of moments that stick with you.
New York-based brand Supreme unveils on Instagram its latest collaboration, featuring designer Shayne Oliver.
Jacquemus unveiled its new campaign “Going Bananas for Jon”, starring The White Lotus actor Jon Gries shot in Los Angeles.
G-STAR is stepping into a fresh creative chapter with the appointment of Rushemy Botter and Lisi Herrebrugh as Creative Directors.
Fernando Casablancas photographed by Jorge Ewald and styled by Vitor Ferreira and creative direction by Pablo Quoos, in exclusive for Fucking Young! Online.
Trip Wilson at Soul Artist Mgmt shot by Giuseppe Falla and styled by Jay-Michael, in exclusive for Fucking Young! Online.
Pigmentarium’s Paradiso Limited Edition Vol. 3 is a summer mood in a bottle.
A full-day immersion into the vibrant crossroads of African and global electronic culture, where DJ sets collide with live mural paintings, fashion pop-ups, and an afterparty stretching into dawn.
Vincent Kponton at Tigers Management photographed by Illya Ovchar and styled by Ridvan Cavus, in exclusive for Fucking Young! Online.
Charles Jeffrey and Clash of Clans present their clothing and accessories collaboration.
D.N.I unveiled the lookbook for its latest collection titled “Mi abuelo murio bailando” (My grandfather died dancing), photographed by Raul Guillermo and styled by Paulo Ruiz Muñoz.
These shoes are made for movement, designed with technical skill and a clear sense of purpose.
DAVIDCATALAN unveiled its Spring/Summer 2025 campaign photographed by Dulce Daniel and styled by Paulo Cravo.
