BOSS! The German luxury brand has announced that successful British footballer David Beckham will design and curate its seasonal and capsule men’s fashion collections.

These future launches will focus on both casual and casual styles, with the first to be unveiled during the Spring/Summer 2025 season. And, as if that wasn’t enough, Beckham will not only act as designer, but also star in the global campaign, which will be launched this autumn.

Of this news, David commented: “Over the last few years, I’ve been wanting to invest more time in design and fashion, but wanted to ensure I collaborated with a brand and team that could deliver something truly global and impactful. I’ve really enjoyed the collaboration with BOSS so far and have been impressed by the team’s ambition, creativity, and desire for excellence.”

Meanwhile, Daniel Grieder, chief executive at Hugo Boss, said: “David Beckham is a true global icon in both sports and fashion. With his distinctive entrepreneurial spirit and authentic passion for fashion, he perfectly embodies the values of our BOSS brand. We are very much looking forward to seeing the first collections come to life and working closely with David throughout this multi-year partnership.”

What will David Beckham and Hugo Boss do? We’ll find out more soon. Stay tuned.