LOEWE and On have teamed up to create a new clothing and footwear line that’s all about practicality and style. The collection includes everything from parkas and vests to sneakers, all designed for comfort and versatility. The clothes come in a range of colors, from bright to neutral, and are made with technical fabrics that can handle different weather conditions.

The new Cloudtilt 2.0 sneakers are a highlight, designed to be super comfortable, almost like walking on air. They’ve got a bunch of improvements and come in various colors. The original Cloudtilt also gets some new color updates.

To show off the collection, LOEWE and On went to California and had photographer Ryan McGinley take pictures of athletes wearing the gear. These images, along with some short videos, really capture the vibe they’re going for.

Check it out below:


The collection is set to drop soon, with pre-orders starting on May 21st for registered customers, and a wider release on May 23rd. There will also be pop-up stores around the world where you can check out the collection in person. If you’re interested, keep an eye on LOEWE’s website for more info.