Burberry celebrates the arrival of the Year of the Rabbit 2023 with a campaign based on the brand’s adventurous spirit, a celebration of leaping into the unknown, featuring actors Qi Xi, Shi Pengyuan, and athlete Zhao Lina.
Captured by video director Zika Liu and photographer Sky, the campaign consists of a triptych of films, where each individual embarks on a journey through open spaces that offer the possibility of a new perspective: the opportunity to experience the extraordinary to find confidence, passion, and creativity.
The campaign is accompanied by an exclusive collection, inspired by the Year of the Rabbit, and features the Thomas Burberry monogram, playfully reinterpreted with rabbit ears. This print is featured on both men’s and women’s clothing and accessories.
Our favorites from the collection are the embroidered fleece, puffer and varsity jackets, and an oversized wool jumper with an intarsia stitch. These pieces are joined by sporty pieces like hoodies, joggers, and shorts. The accessories field is represented by grained leather tote bags, monogram-embossed zip bags, and a fleece backpack with 3D bunny ear details.
The offering is relaxed yet polished. It includes rugby shirts, lightweight shell jackets, and everyday T-shirts that speak to the brand’s modern-prep influences.
James Edward photographed by Jess Segal and styled by Heloise Chauvenhei, with creative direction by Charlotte Carter, in exclusive for Fucking Young! Online.
PUMA’s Talon sneaker, first launched in 2004, is a relic from a specific time. It’s a shoe pulled from the archive, but its new collaboration with NO/FAITH Studios is about more than just nostalgia.
Turn the page. Breathe deep. Your pupils are already dilating. The high is coming.
Issue 26 brings together two electrifying covers that take the dopamine dive from Sadiq Desh captured by Cris Cerdeira to multidisciplinary visual artist and photographer Tomás Pintos’ cover story, Besos hasta agotar stock (Kisses Until Sold Out), developed from the live performance creating a space where glamour
meets exhaustion.