Billionaire Boys Club & IC EU x Hillside
by Adriano Batista
Billionaire Boys Club & Icecream Europe join forces with outdoor apparel specialists Hillside for a limited-edition collection that merges bold style with practical function.
The centerpiece? Hillside’s iconic waterproof set, reimagined with BBC ICECREAM’s signature flair. The instantly recognizable Astro logo takes center stage on the jacket, a symbol of exploration and creativity. But that’s not all – playful yet sophisticated Trompe-l’œil artwork transforms the cargo pants from utilitarian to eye-catching.
This collection isn’t just about aesthetics – it’s built for adventure. The waterproof jacket keeps you dry, while the durable denim cargo pants offer ample storage. But the unique Trompe-l’œil detailing elevates them beyond basic outdoor gear, making a statement wherever you roam.
Check it out below:
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