For its SS19 campaign, Bershka has set up a trend face-off – with customers in on the game. The brand has created a series of major looks representing each trend, and the battle plays out online where Bershka invites its audience to vote for their favorite trends.

On social, Bershka features interviews with influencers who’ve chosen opposing trends, explaining why they’re backing one trend over the other. And in store windows, eye-catching displays showcase the looks going toe-to-toe.